2021
DOI: 10.1002/jtr.2507
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The wow effect and behavioral intentions of tourists to astrotourism experiences: Mediating effects of satisfaction

Abstract: The purpose of this study is to ascertain the effect of awe on tourist behavioral intentions for astrotourism destinations. Awe is theorized as a multi‐dimensional concept with both cognitive and affective elements. A behavioral model depicting the relationships among awe, tourist satisfaction and behavioral intentions is proposed and examined among 304 tourists to the Dark Sky Party Alqueva in Portugal. Using partial‐least squares structural equation modeling (PLS‐SEM), the results indicate that awe directly … Show more

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Cited by 21 publications
(14 citation statements)
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References 97 publications
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“…The results are also consistent with other research that has shown that stargazing tourism has the potential to raise the competitiveness of destinations, by enhancing the tourist experience and excitement with nature [16,104]. In this regard, planning land resources for stargazing tourism should take care of the environmental impacts that can lead to unsustainable processes of tourism development [87,88,105].…”
Section: Discussionsupporting
confidence: 89%
“…The results are also consistent with other research that has shown that stargazing tourism has the potential to raise the competitiveness of destinations, by enhancing the tourist experience and excitement with nature [16,104]. In this regard, planning land resources for stargazing tourism should take care of the environmental impacts that can lead to unsustainable processes of tourism development [87,88,105].…”
Section: Discussionsupporting
confidence: 89%
“…For the upcoming future, the sampling methods seem to be optimized to obtain more representative samples, which would be more conducive to the stability of the research conclusions, since the non-random sample has to be treated with great care. Furthermore, from the conceptual/contextual point of view, the RI may be applicable to further research for alternative special interest tourism (SIT), such as wine tourism ( Back et al, 2021 ), coffee tourism ( Chen et al, 2021 ), gastronomy tourism ( Widjaja et al, 2020 ), astrotourism or stargazing tourism ( Li, 2021 ; Rodrigues et al, 2022 ), volunteer trip ( Manosuthi et al, 2020 ), and suicide travel ( Yu et al, 2020 ; Yang et al, 2022c ).…”
Section: Discussionmentioning
confidence: 99%
“…Tourist satisfaction and loyalty have long been seen as crucial factors in determining behavioral intentions (Rodrigues et al, 2022). Previous studies have identified different types of behavioral characteristics and personalities that might derive different levels of satisfaction and loyalty (Homburg & Giering, 2001).…”
Section: Introductionmentioning
confidence: 99%