The World Cup, Nationalism, and International Trade

Bertoli, Andrew; Yin, George

doi:10.2139/ssrn.3194308

Cited by 4 publications

(2 citation statements)

References 142 publications

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“…Bertoli and Yin employed a natural experiment approach to examine the impact of the World Cup on international trade, specifically by analyzing the trade patterns of countries competing against each other in the tournament. Their findings led them to conclude that soccer matches in the World Cup have an effect on international trade due to the rise in nationalism [3].…”

Section: Related Researchmentioning

confidence: 99%

World Cup Advertising Pricing and Comprehensive Value Analysis for Companies

Gao¹

2023

BCPBM

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The contemporary sports industry is rapidly expanding, and sports are assuming greater significance in people's everyday routines. The World Cup is the largest sporting event globally, boasting a massive market that offers a plethora of benefits to companies. This article aims to delve into the advertising pricing system of the World Cup and the driving factors and logic of exhibitors. It studies the division of the World Cup pricing system, the rights enjoyed by each system, and the reasons for corporate sponsorship, as well as the benefits it brings. The significance of this article is to introduce the pricing of World Cup advertising and analyze the various benefits for companies sponsoring the event. Data related to the FIFA World Cup Russia 2018 and the FIFA World Cup Qatar 2022 will be examined to determine the approximate pricing of the FIFA World Cup Russia 2018 and the FIFA World Cup Qatar 2022 advertisements and the overall value of these two World Cups to companies.

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Section: Related Researchmentioning

confidence: 99%

World Cup Advertising Pricing and Comprehensive Value Analysis for Companies

Gao¹

2023

BCPBM

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“…Empirical studies have shown that international sports events and national team victories affect people's nationalism, trade disputes (Bertoli & Yin 2022), welfare, wellbeing (Dolan et al 2019), national sense of belonging and unity (Mutz & Gerke 2018) and so on. In recent years, attempts to measure their effects using experimental studies (survey and natural experiments) have emerged, revealing the effect of sports results on national pride (Gassmann et al 2020;Shimokubo 2022), protests against the government (Kikuta & Uesugi 2022), and even interstate-militarized disputes (Bertoli 2017).…”

Section: Introductionmentioning

confidence: 99%