“…One of the many contributions such a performative approach to culture for humor studies is that, rather than treating cultural artifacts as reflections of meanings, it brings cultural artifacts such as jokes or other humorous expressions (regardless of their form) to “center stage” of the meaning‐making process (Johnston, 2016, p. 423). In a similar vein, the concepts of iconicity, social icons, and iconic experience (Alexander, 2008; Bartmanski, 2014) could deepen, for example, our understanding of political cartoons and the feelings they generate. These concepts allow us to understand how visual representations become collective ones through their materiality (i.e., visuality), how the visual and verbal elements work together, simultaneously constituting the meaning of those representations, and to recognize the central place such an aesthetic experience has in the overall experience of our social reality.…”