2012
DOI: 10.1177/1440783312444804
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The word/image dualism revisited: Towards an iconic conception of visual culture

Abstract: Is there any difference between the widely discussed 'pictorial turn' and the emerging 'iconic turn'? If so, does it matter? The answers to these questions are positive if we look at the problem from a cultural sociological point of view. It has been observed that the concept of the 'iconic turn', coined by a German philosopher Gottfried Boehm, may capture more effectively the sense of life attributed to visual objects than W.J.T. Mitchell's famous 'pictorial turn'. This article endorses this conjecture and pr… Show more

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Cited by 13 publications
(7 citation statements)
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“…Deacon, 1997). The constitutive and reproductive importance of the symbolic element in material reality is at the center of recent studies in materiality or what Jeffrey Alexander calls (in a most Durkheimian manner) "iconic consciousness" (2008; 2010; 2012; see also Bartmanski, 2012Bartmanski, , 2014Bartmanski & Alexander, 2012;Malczewski, 2016). The implications for studies of nations and nationalism appear clear (Rose-Greenland, 2013;Verdery, 1999;Zubrzycki, 2011).…”
Section: Discussionmentioning
confidence: 99%
“…Deacon, 1997). The constitutive and reproductive importance of the symbolic element in material reality is at the center of recent studies in materiality or what Jeffrey Alexander calls (in a most Durkheimian manner) "iconic consciousness" (2008; 2010; 2012; see also Bartmanski, 2012Bartmanski, , 2014Bartmanski & Alexander, 2012;Malczewski, 2016). The implications for studies of nations and nationalism appear clear (Rose-Greenland, 2013;Verdery, 1999;Zubrzycki, 2011).…”
Section: Discussionmentioning
confidence: 99%
“…One of the many contributions such a performative approach to culture for humor studies is that, rather than treating cultural artifacts as reflections of meanings, it brings cultural artifacts such as jokes or other humorous expressions (regardless of their form) to “center stage” of the meaning‐making process (Johnston, 2016, p. 423). In a similar vein, the concepts of iconicity, social icons, and iconic experience (Alexander, 2008; Bartmanski, 2014) could deepen, for example, our understanding of political cartoons and the feelings they generate. These concepts allow us to understand how visual representations become collective ones through their materiality (i.e., visuality), how the visual and verbal elements work together, simultaneously constituting the meaning of those representations, and to recognize the central place such an aesthetic experience has in the overall experience of our social reality.…”
Section: A Call For a Cultural Sociological Approachmentioning
confidence: 99%
“…Hence, the division of scientific labour has been organised so that the visual only acted as cosmetic and a supplementary domain, with the purpose of integrating or complementing the linguistic/textual element rather than an autonomous tool to study social life. Things have taken a different twist with post-modernist thinking, but many still remain reluctant to define the new interest on images as an actual visual turn, because images have not yet reached their full potential but have remained secluded to a few disciplines and still secondary to other methods (Bartmanski 2014). Regardless of the epistemological debate about whether we are witnessing a real 'visual turn' in social science, surely attention on the visual has increased and images -either still or moving -have become objects of more rigorous analysis.…”
Section: The Visual In Social Science Researchmentioning
confidence: 99%