The Women’s Empowerment Model Based on Cultural Literature to Realize Tourism Aware Villages in Sustainable Development

Abstract

The aim of this research is the theoretical development of cultural values to understand the unique human differences from the women's empowerment approach, implementing strengthening of the cultural literacy-based women's empowerment model in order to create a tourism-aware village in sustainable development. Employing a virtual ethnographic approach, the study involved an online search for digital literacy materials related to women's empowerment and literacy, applied specifically to women residing in the Serdang Bedagai tourist area. The model applied here blends with virtual data to derive contemporary findings. The empowerment model integrates educational, cultural, and health therapies to bolster literacy awareness and foster development, particularly targeting students in the Serdang Bedagai area. Educational therapy trains women in providing training on how to provide special services to tourists from the country and abroad. When cultural therapy is applied, it is adapted to the local culture through the introduction and training of rhymes and traditional Malay games. Furthermore, for health therapy, women are trained to do traditional kusuk, which can be developed in the Serdang Bedagai tourism area.