“…Whereas religion once stood as the feminized counterpart to the masculine sphere of business and politics, an increasingly consumer-oriented corporate culture was itself so feminized that it did not demand that counterbalance. ''In short,' ' Bederman (1989) explains, ''the feminized Protestantism which informed an individualistic, producer-oriented middle class had been rendered obsolete by the development of a corporate, consumeroriented order'' (p. 437). For Bederman, the feminization of business and politics in this new corporate culture actually made feminized religion a threat; men demanded more muscular performances of faith to counterbalance their new corporate culture and the effeminacy it seemed to promote.…”