“The Woman at the Wheel”: Marketing Ideal Womanhood, 1915–1934

Behling, Laura L.

doi:10.1111/j.1542-734x.1997.00013.x

Cited by 16 publications

(3 citation statements)

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“…15 Recent research into what actual women were doing and writing in the early years of motoring suggests that the proliferation of such advertisements during the 1910s and 1920s might not be read simply in terms of male interests or masculinist investments in particular versions of femininity, nor just in terms of the standard narratives of motoring history. They should also be read as representations of the competence that numbers of women had long been claiming and performing-in whatever ways were available to them.…”

Section: The Four Periods In a Battery's Lifementioning

confidence: 99%

The 'Dainty Female Toe' and the 'Brawny Male Arm': Conceptions of Bodies and Power in Automobile Technology

Clarsen¹

2000

Australian Feminist Studies

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Section: The Four Periods In a Battery's Lifementioning

confidence: 99%

The 'Dainty Female Toe' and the 'Brawny Male Arm': Conceptions of Bodies and Power in Automobile Technology

Clarsen¹

2000

Australian Feminist Studies

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“…As early as the 1920s advertisers successfully promoted automobiles as symbols of status and power for men, and as sources of freedom from the home for women. (Pollack, 1996;Behling, 1997) For decades, the marketing of automobiles has focused on recurring and related themes emphasizing freedom, independence, power, and escape. (Garfield, 1996) Under-Inflated Tires: Popular Culture and Accounting Historically, there has been no concerted effort by the accounting profession to dispute its less than flattering image.…”

Section: Revving Up the Engines: Popular Culture And Motoringmentioning

confidence: 99%

Money n’ motion—Born to be wild

McGoun

Bettner

Coyne

2007

Critical Perspectives on Accounting

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There are intriguing parallels between motoring and personal investing: the romance, the thrilling movement, and the freedom; the banality, the enervating repetition, and the entrapment; the subconsciously seductive appeal of crashes that end it all. Consequently, there are intriguing parallels between the automobile and accounting, without which the activities of motoring and personal investing respectively would be severely attenuated, if they were possible at all. And there are intriguing parallels between popular media and accounting education, which are responsible for the enculturation processes that perpetuate the beliefs that in motoring and personal investing, by means of automobiles and accounting, we can be independent, we can be free, we can take control of our lives, and we can rise above the barriers of our social classes. The historian George W. Pierson's mobility thesis explains these parallels. Motoring is not merely a fruitful metaphor for personal investing, automobiles for accounting, and popular media for accounting education. Motoring and personal investing are just two among many manifestations of the mobility which is characteristically American. Physically and financially, Americans need to be in motion.

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“…The use of the press to disseminate particular ideas and images since the inception of printing up to the present has been well documented for the United States and Western Europe. See, for example, Doughan 1987, Cancian & Gordon 1988, Tinkier 1995, Burkhalter 1996, Behling 1997, Zuckerman 1998, Gadsden 2000. Similar work has been done for the Third World, but the effort has not been consistently sustained.…”

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confidence: 96%

Bourgeois women in the early twentieth-century Dominican national discourse

Vergne¹

2001

New West Indian Guide

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A resolute desire to "modernize" characterized the last decades of the nineteenth and the first years of the twentieth century in most of Latin America. In tandem with this pattern, a bourgeois intelligentsia of recent vintage dedicated its efforts to redefining the polity in the Dominican Republic. With unrealized economie potential, a history of corrupt politics, and enduring social dissension as backdrop, the formulators of the national project faced a daunting task. They nevertheless embraced the opportunities offered by the sugar boom of the 188Os and 1890s, the assassination of the dictator Ulises Heureaux in 1899, and the influx of progressive ideas regarding education and civic participation at the turn of the century. With all of the aplomb they could muster, Dominican intellectuals examined the national character and ventured predictions for the future. The outcome of their musings was the now much dissected "discourse of progress," which -in defining the national -promptly placed immigrants from the British West Indies and Haiti, foreign and local cane workers, and titleless peasants on the margins of economie production, social intercourse, and political participation.Newspaper and magazine representations of bourgeois women, one of the offshoots of this exercise in identity politics, similarly located citizenship beyond the reach of women. Upper-and middle-class women, I will argue in this article, invariably appeared in short stories, advertisements, or anecdotal columns as objects of men's political schemes or as irrelevant players in the formation of the nation. The male elite who put out these publications projected onto bourgeois women formulaic roles in the pre-conceived social order they controlled. I shall show here that, as they set the limits of national difference, they also effectively forestalled working-class women from joining the polity.The blueprint for change in the Dominican Republic, as in the rest of Latin America, rested on the notion that citizens could coalesce around a universal definition of progress. Agreement was imperative (and assumed) over the pivotal role of private property, the necessity of participatory democracy, and the capacity of individuals to contribute to the welfare of the country. 1 The writings of José Ramón Abad, Eugenio Maria de Hostos, José Ramón López, and Pedro Francisco Bonó, all men of stature politically and socially, duly recognized the tension caused by the co-existence of terrenos comuneros (communal lands) and a capitalistic sugar industry. Newspaper editors, political essayists, and educators -such as Hostos, Francisco Henrfquez y Carvajal, and Américo Lugo -clamored for responsible govemment, for one attentive to popular needs and open to more than the dominant interest. In the social sphere, Bonó, Hostos, and Alejandro Angulo Guridi saw respect for the common folk, state-sponsored education, and immigration, respectively, as the building blocks of a cohesive Dominican nation. Though for the most part pessimistic regarding their country's en...

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“The Woman at the Wheel”: Marketing Ideal Womanhood, 1915–1934

Cited by 16 publications

References 1 publication

The 'Dainty Female Toe' and the 'Brawny Male Arm': Conceptions of Bodies and Power in Automobile Technology

The 'Dainty Female Toe' and the 'Brawny Male Arm': Conceptions of Bodies and Power in Automobile Technology

Money n’ motion—Born to be wild

Bourgeois women in the early twentieth-century Dominican national discourse

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