2011
DOI: 10.1080/10548408.2011.535444
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The Wildlife Tourism Market to Kenya (2002–2003)

Abstract: An understanding of the wildlife tourism market is fundamental for the development of a competitive and sustainable tourism industry. It is imperative to product development and segmentation, especially with regard to understanding trends in the market place. This study was undertaken to understand better the demographic preferences of wildlife tourists and to determine their preferences, expectations, and choices. Various personal and trip attributes of the visitors were considered. A linear structural relati… Show more

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Cited by 11 publications
(10 citation statements)
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“…A widespread protected area system is in place with over 10% of its land area currently gazetted as national parks, national reserves or forest reserves: the system to date is comprised of 23 national parks, 28 national reserves, 4 marine national parks, 5 marine national reserves and 4 national sanctuaries (Kenya Wildlife Service (KWS) 2010). These critical biodiversity areas are the backbone of a flourishing tourism sector; one out of two international visitors to Kenya is anticipated to have at least one wildlife appreciative/ viewing opportunity during their stay (Odunga and Maingi 2011).…”
Section: Introductionmentioning
confidence: 99%
“…A widespread protected area system is in place with over 10% of its land area currently gazetted as national parks, national reserves or forest reserves: the system to date is comprised of 23 national parks, 28 national reserves, 4 marine national parks, 5 marine national reserves and 4 national sanctuaries (Kenya Wildlife Service (KWS) 2010). These critical biodiversity areas are the backbone of a flourishing tourism sector; one out of two international visitors to Kenya is anticipated to have at least one wildlife appreciative/ viewing opportunity during their stay (Odunga and Maingi 2011).…”
Section: Introductionmentioning
confidence: 99%
“…Another study acknowledges that one out of two international visitors to Kenya is anticipated to have at least one wildlife appreciative/viewing opportunity during their stay (Odunga & Maingi, 2011). This concurs with GoK (2010) view that national parks and reserves have developed into major centers of wildlife tourism activities for wildlife viewing and photography of its unique savanna grasslands and the game.…”
mentioning
confidence: 99%
“…A widespread of tourism resources is in place with over 10% of its land area currently gazetted as national parks, national reserves and forest reserves which are mostly located in rural destinations (Kenya Wildlife Service, 2010). Odunga and Maingi (2011) argue that tourists' attractions are the backbone of tourism development in Kenya. Western et al (2009) argue that sustainable tourism development and management of the tourism resources is a major concern in Kenya.…”
Section: Integrated Rural Tourism Planning and Resources Vitalitymentioning
confidence: 99%