The Whole World’s Unlikely Heroine:  Ugly Betty  as Transnational Phenomenon

Hilmes, Michele

doi:10.5040/9780755693948.ch01

Cited by 6 publications

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“…In the realm of cinematic and TV production in particular, the degree of tolerance toward the retention of non-local components varies on a continuum of translation and adaptation techniques (Karamitroglou, 2001), from no translation at all through subtitling or dubbing to a total remaking. In the latter case, domestication is usually most comprehensive, to the point that the show's origins are absolutely masked (Hilmes, 2013). The American adaptation of BeTipul is a typical example of the latter.…”

Section: Adaptation Strategiesmentioning

confidence: 99%

“…Moreover, while studies of TV remakes mostly deal with producers' adaptation strategies, it is worth asking what the remake outputs can tell us about their broader reception processes and further integration in the target cultures. Local audience response, ranging from rejection, through indifference, to widespread embracement (Hilmes, 2013), may result either in securing cultural continuity or in propelling change. It is usually assumed that such processes are determined by proximity and relevance factors (Straubhaar, 1991), that is, by the degree of compatibility of the imported contents with the local culture.…”

Section: Introductionmentioning

confidence: 99%

“…The extent to which foreignness (rather than compatibility) may be tolerated in the receiving culture is deduced from the fact that the very use of translation or adaptation is in itself by no means inevitable in all cases of cultural importation (Hilmes, 2013). Often, imported formats and contents are well received without being translated or adapted at all (e.g.…”

Section: Introductionmentioning

confidence: 99%

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Two-way cultural transfer: the case of the Israeli TV series BeTipul and its American adaptation In Treatment

Sela-Sheffy

2017

Media, Culture & Society

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BeTipul, the first Israeli TV series purchased by American television, and its American adaptation, In Treatment, provide an intriguing case of bidirectional (peripheral-global) cultural transfer. Focusing on the psychotherapy content of the show, this article examines the effect of foreignness versus compatibility it generated in the two different reception spaces. In America, the adaptation strategies and critics’ response to the remake reveal a smooth naturalization in the target setting, whereas in the (source) Israeli setting critics’ commentaries and anonymous online comments to the original series reveal that it was conceived from the outset as an American-like production made in Israel – evaluated either positively, as matching international standards, or negatively, as a cultural pretense. The antagonism between Israeli viewers of this show illustrates the powerful ‘foreignness effect’ associated with psychotherapy images in the local culture, inciting a social contest between elitist and mass audience.

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Section: Adaptation Strategiesmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Two-way cultural transfer: the case of the Israeli TV series BeTipul and its American adaptation In Treatment

Sela-Sheffy

2017

Media, Culture & Society

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“…Television's transnational outlook has been well documented by a number of scholars who have historically looked at interactions among countries' TV broadcasting systems and industrial practices. These scholars showed us how nation-states have always looked to each other to model the institutional structures of their broadcasting including funding, taxation and regulation (Hilmes, 2013) and that television programs have been exchanged internationally as early as the beginning of television broadcasting (Havens, 2006). By transnationalization of the Turkish TV industry, we refer to the contemporary era since the mid 2000s that Turkish domestic TV productions have been sold to international markets.…”

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confidence: 99%

Guest Editors' Introduction: Global Audiences and Fans of Turkish TV Dramas

Kaptan

Algan

2023

International Communication Gazette

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The transnationalization of the Turkish television industry, which began in the late 1990s, has been continuing with enormous success with Turkish TV series now being exported to more than 150 countries. In both introductions to the double special issue, we contextualize television in Turkey as a significant cultural field of production within its historical background and trace the transnational trajectory of Turkish dramas in Turkey and abroad. By focusing on the tensions and transformations spurred by the global presence of Turkish television, we critically examine what it means both for global audiences to consume and for the industry to produce Turkish dramas in the contemporary global televisual landscape. In the first volume (Issue 3) of this double special issue, the contributors reflect on the reception of Turkish TV series as well as their global and local consumption networks. In the second volume (Issue 4), the manuscripts explore the consequences of the industry practices and perceptions around what travels well along with nation-states' interventions and influences.

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“…In a brief account of the history of media globalization, one that traces international trade in formats to the early days of broadcast radio, Hilmes (2013) provides background to an investigation of contemporary transnational television remakes. Specifically, in and through an investigation of the transnational trajectory of the Betty format -a TV series that marks 'a unique moment in the globalisation of broadcast television, [one that has found] remarkable success from nation to nation .…”

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confidence: 99%

Transnational television remakes

Perkins

Verevis

2015

Continuum

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This special issue of Continuum seeks to provide a cross-cultural investigation of the current phenomenon of transnational television remakes. Assembling an international team of scholars (from Australia, Germany, Israel, the UK and the USA), this edition draws upon ideas from transnational media and cultural studies to offer an understanding of global cultural borrowings and format translation that extends beyond those approaches that seek to reduce the phenomenon of television remakes simply to one of economic pragmatism. While recognizing the commercial logic of television formats that animates and provides background to these remakes, the collection develops a framework of 'critical transculturalism' to describe the traffic in transnational television remakes not as a unitary one-way process of cultural homogenization but rather as an interstitial process through which cultures borrow from and interact with one another (see Smith 2008). More specifically, the essays attend to recent debates around the transnational flows of local and global media cultures to focus on questions in the televisual realm, where issues of serialization and distribution are prevalent. What happens when a series is remade from one national television system to another? How is cultural translation handled across series and seasons of differing length and scope? What are the narrative and dramaturgical proximities and differences between local and other versions? How does the ready availability of original, foreign series (on services such as Netflix Instant and Sky Arts) shape an audience's reception of a local remake? How does the rhetoric of 'Quality TV' impact on how these remakes are understood and valued? In answering these and other questions, this volume at once acknowledges the historical antecedents to transnational trade in broadcast culture -for example, the case of Till Death Us Do Part (UK 1962(UK -1974, All in the Family (USA 1972(USA -1977, and Ein Herz und eine Seele (DE 1973(DE -1976 -but also recognizes the global explosion in, and cultural significance of, transnational television remakes since the beginning of the twenty-first century.Although recent years have witnessed a substantial body of critical work devoted to film

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The Whole World’s Unlikely Heroine: Ugly Betty as Transnational Phenomenon

Cited by 6 publications

References 0 publications

Two-way cultural transfer: the case of the Israeli TV series BeTipul and its American adaptation In Treatment

Two-way cultural transfer: the case of the Israeli TV series BeTipul and its American adaptation In Treatment

Guest Editors' Introduction: Global Audiences and Fans of Turkish TV Dramas

Transnational television remakes

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