2010
DOI: 10.1504/ijwbc.2010.033755
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The 'WeTube' in YouTube – creating an online community through video sharing

Abstract: Video sharing has become a growing social practice, with YouTube being the predominant online video sharing site. Most of the research concerning YouTube's social impact has been focused on quantitative evaluation of the social interaction facilitated by the tools embedded in the site. This study aims to explore the growth of the YouTube online community through the eyes of YouTube users who author video-blogs, and to ascertain whether a community is actually created, or does YouTube remain an online broadcast… Show more

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Cited by 113 publications
(80 citation statements)
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References 33 publications
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“…This approach, as adopted by others analysing video content (Rotman and Preece 2010, Morgan et al 2007, Xiao et al 2004), allows greater insight and enhanced understanding of data due to there being no preconceived assumptions. Thematic analysis was employed to classify the main themes in each video; content analysis was then used to identify instances of these themes and allow for the discussion of meaning.…”
Section: Methodsmentioning
confidence: 99%
See 1 more Smart Citation
“…This approach, as adopted by others analysing video content (Rotman and Preece 2010, Morgan et al 2007, Xiao et al 2004), allows greater insight and enhanced understanding of data due to there being no preconceived assumptions. Thematic analysis was employed to classify the main themes in each video; content analysis was then used to identify instances of these themes and allow for the discussion of meaning.…”
Section: Methodsmentioning
confidence: 99%
“…Community can be defined as "those things which people have in common, which bind them together, and give them a sense of belonging with one another" (Day 2006). YouTube users do not see YouTube as a place to simply broadcast content but as a community where they can communicate and interact (Rotman and Preece 2010). This interaction takes place around the shared interest of video creation.…”
Section: Communitymentioning
confidence: 99%
“…The methodological approach is hence slightly different from that of earlier studies of social networking platforms, which have attempted to broadly map content and user behavior (Lange, 2007;Marwick & boyd, 2011;Rotman & Preece, 2010) or focused on institutional affordances and the political economy of platforms (Cohen, 2008;Hyunjin & McAllister, 2011). …”
Section: Entry Pointsmentioning
confidence: 99%
“…Members share interests (e.g. Rotman and Preece, 2010) Members feel a concern for others (e.g. Rovai and Jordan 2004) and feel emotionally connected to them (e.g.…”
Section: Connectionmentioning
confidence: 99%