The Websites of a Tourism Destination: A Network Analysis

Baggio, Rodolfo; Corigliano, Magda Antonioli; Tallinucci, Valeria

doi:10.1007/978-3-211-69566-1_26

Cited by 20 publications

(16 citation statements)

References 22 publications

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“…These websites increasingly gain substantial popularity in online travelers' use of the Internet (Gretzel, 2006;Pan et al, 2007). It is clear that relevant tourism information is spreading in a galaxy of different websites (e.g., Baggio, Antonioli Corigliano, & Tallinucci, 2007). Besides official websites, many unofficial websites appear every day competing to reach the traveler's attention on the Internet.…”

Section: Introductionmentioning

confidence: 99%

Destinations' Information Competition and Web Reputation

Inversini¹,

Cantoni²,

Buhalis³

2009

Information Technology & Tourism

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Destination managers are investing considerable effort (i.e., time, resources, and money) to market their destinations on the Internet. In addition to official destination websites, many unofficial websites are populating the results pages of search engines, diffusing almost the same contents as official destinations websites. The aim of this study is to investigate the information market available to the traveler searching for destination-related information in the so-called online tourism space. Search engines are indexing not only official websites, but also any other websites such as blogs, review websites, wikis, reviews, etc., which are available online. Starting from a log file analysis for a given destination, a set of nine keywords was used to perform search activities on two major search engines (Google and Yahoo!). Search results were first organized and described in order to describe the destinations' information competitors. Second, a content analysis study was performed in order to examine topics and arguments of the retrieved results that are shaping the Web reputation of destinations. The article shows that unofficial sources of information are equally important with respect to officially provided information. Hence, destinations need to manage their brand and online reputation holistically by attempting to coordinate the players offering information about themselves and also amalgamating the entire range of information and service providers on platforms of experience creation.

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Section: Introductionmentioning

confidence: 99%

Destinations' Information Competition and Web Reputation

Inversini¹,

Cantoni²,

Buhalis³

2009

Information Technology & Tourism

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“…In addition, the structure of the Elban web graph is markedly different from the bow-tie shape found in the Web (Baggio, 2007;Baggio et al, 2007). The network also shows a limited connectivity with regards to the rest of the WWW.…”

Section: Methodsmentioning

confidence: 78%

“…Elba is a well known seaside destination, off the coast of Tuscany, Italy in the Tyrrhenian Sea. The structural characteristics of the websites belonging to tourism operators located on the island have been discussed elsewhere (Baggio, 2007;Baggio et al, 2007). Here those results can be summarised by saying that the general topology of the network is similar to the one characterising many other complex networked systems (Pastor-Satorras & Vespignani, 2004).…”

Section: Methodsmentioning

confidence: 85%

On the Importance of Hyperlinks: A Network Science Approach

Baggio

Corigliano

2009

Information and Communication Technologies in Tourism 2009

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Hyperlinks are the essence of the World Wide Web. Their importance is very high due to their ability to provide a visitor with a wealth of good quality information and for the role they play in the ranking of sites by modern search engines. This paper provides a network science approach to provide evidence to the importance of hyperlinking. We examine the webgraph of a tourism destination using graph theoretic methods to highlight the effects that the topological structure has on its navigability. Moreover, through a series of simulations performed on the representation of the real web network we show how a modest increase in the number of links may improve the visibility and the navigability of the destination's webspace.

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“…For the present work, this index was adapted to the restaurant sector after consultation with various experts on the Internet and on tourism. While there have been some previous studies evaluating the Websites of tourism organizations (Benckendorff and Black, 2000;Sigala, 2001;Wan, 2002;Baggio, 2003;Kozac et al, 2005;Baloglu and Pekcan, 2006;Baggio et al, 2007), the present work represents the first time that an objective attributebased method such as the WAI has been applied to the restaurant sector. The use of a method such as the WAI that has been extensively validated in other sectors endows the conclusions that can be drawn from the results with greater rigour.…”

Section: Website Evaluation Methodsmentioning

confidence: 99%

The Use of Internet as a Marketing Tool - Evaluating the Websites of Spain's Top Restaurants

González¹,

Rubio²,

Mera³

et al. 2012

Proceedings of the International Conference on Data Communication Networking, E-Business and Optical Communication Systems

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The haute cuisine catering sector in Spain is faced with two facts that underscore the importance today of their presence on the Internet. On the one hand, the quality and recognition of Spanish cuisine are fostering the development of culinary tourism, both domestic in origin and from abroad. And on the other, an ever greater proportion of tourists are using the Internet to obtain information and make decisions about activities to include in their trips. Given this context, the present work describes a comparative analysis of the Websites of Spanish restaurants which have at least one Michelin star in order to assess the quality of those Web pages and provide some guidance to their designers to facilitate their use as a marketing tool. The instrument used is the Web Assessment Index (WAI). This has been validated in other studies in the literature, and measures the quality of a Website based on 4 dimensions: visibility, speed, navigability, and content. The results showed the quality of the Website to be positively correlated with the category of the corresponding restaurant.

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The Websites of a Tourism Destination: A Network Analysis

Cited by 20 publications

References 22 publications

Destinations' Information Competition and Web Reputation

Destinations' Information Competition and Web Reputation

On the Importance of Hyperlinks: A Network Science Approach

The Use of Internet as a Marketing Tool - Evaluating the Websites of Spain's Top Restaurants

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