“…In the past few decades, several countries have shifted their water management strategies from historical supply‐side measures, which require engineering interventions (the development of new water source and supply facilities), to demand‐side measures, which aim to improve water use efficiency (Cockerill, ; Kishore, ; Padula et al ., ; Salman & Mualla, ). However, this study showed that not all of the dominant implementation tools of water conservation taken by the demand‐side measures will lead to the expected outcome: a reduction in water demand.…”