“…Whereas during the martial law era the Nationalist government emphasised the Chinese cultural roots and identification with a territory that included both China and Taiwan under the control of the Republic of China, as Taiwan began its process of democratization significant changes occurred with regard to how citizens of Taiwan framed their national identity (Bairner and Hwang, ; Hao, ; Wang, ; Wilson, ). From an inclusive identity, by which a majority of Taiwanese people saw themselves as Chinese or Chinese and Taiwanese, an exclusive Taiwanese identity started gradually to emerge in the imagination of the Taiwanese population (Wang, ). Along with rational factors, such as the cost–benefit assessment that could shape the way individuals framed their national membership, a series of other social and political features, such as generation replacement, life experience related to peacetime, economic development and post‐materialism, as well as a subjective perception of a diminishing significance of the China factor in Taiwan, contributed to the emergence of an exclusively Taiwanese identity.…”