The Voice-Activated Digital Assistants in the Brand-Consumer Communication

Tyutelova, Larisa G.; Lisovitskaya, Valeria N.; Shevchenko, Ekaterina S.; Shevchenko, Viacheslav D.

doi:10.1109/comsds49898.2020.9101244

Cited by 3 publications

(5 citation statements)

References 2 publications

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“…Our study identifies the behaviours of consumers when they engage with their accent, which is often a challenge for AIIVAs beyond the language they have been trained to respond to, a product attribute that can influence consumer engagement (Xu & Jin, 2022). Although some findings of the study are in sync with previous research on AIIVAs (Acikgoz & Vega, 2021; Gulshan & Dhage, 2019; Moussalli & Cardoso, 2020; Tyutelova et al, 2020), our study is the first of its kind exploring accents in the field of research on AIIVAs.…”

Section: Discussionsupporting

confidence: 86%

“…While previous studies on AIIVAs have explored their technical capabilities (Acikgoz & Vega, 2021; Gulshan & Dhage, 2019; Moussalli & Cardoso, 2020; Tyutelova et al, 2020), we present a different perspective that has not been explored. Researchers and practitioners agree that AIIVAs understand the English language, but we posit that there is a different dimension to this customer behaviour through challenges with accents.…”

Section: Discussionmentioning

confidence: 98%

“…is, therefore, essential to recognise this conundrum and possibly find a balance in developing technologies that understand accents.While previous studies on AIIVAs have explored their technical capabilities(Acikgoz & Vega, 2021; Gulshan & Dhage, 2019;Moussalli & Cardoso, 2020;Tyutelova et al, 2020), we present a different perspective that has not been explored. Researchers and…”

mentioning

confidence: 99%

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Tomeito or Tomahto: Exploring consumer's accent and their engagement with artificially intelligent interactive voice assistants

Sattarapu

Wadera

Nguyen

et al. 2023

J of Consumer Behaviour

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Artificially intelligent interactive voice assistants (AIIVAs) are developed to understand language, but there is limited insight into their ability to understand accents. While there have been substantial advancements in understanding multiple languages by AIIVAs, having an understanding of variety of accents is an emerging concern. To address these concerns, we contextualised our study in India, one of the world's most populated and diverse countries with varying accents and dialects. Study 1 collected qualitative data through semi structured interviews with participants, data was subsequently thematically analysed, and a typology was developed with respect to the context of use and consumers' emotional and rational reactions towards AIIVAs when interacting with accents. For Study 2, we implemented the quantitative research method. This was done to reiterate the conceptual model formulated from the qualitative research findings. Findings suggest that positive emotional action has emerged as the most significant factor, followed by rational action and negative emotional action. This study contributes significantly to the theoretical understanding of future consumer behaviour and human‐computer interaction trends. It provides practical implications for managers, tech developers, and other companies working and using speech‐to‐text automatic speech recognition to know that while they train their algorithms with languages, they should be mindful of the diverse accents of their consumers.

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Section: Discussionsupporting

confidence: 86%

Section: Discussionmentioning

confidence: 98%

mentioning

confidence: 99%

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Tomeito or Tomahto: Exploring consumer's accent and their engagement with artificially intelligent interactive voice assistants

Sattarapu

Wadera

Nguyen

et al. 2023

J of Consumer Behaviour

View full text Add to dashboard Cite

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“…The paper also analyzes the behaviour of people in the extreme situations of uncertainty in prison camps. These situations are described in literary works, but are based on real life experiences, consequently, the extreme uncertainty situations can cause unpredictable behaviour, which can be positive, but mostly destructive and analysis of such types of behaviour can help deal with extreme uncertainty situations in real life (Tyutelova et al, 2020).…”

Section: Problem Statementmentioning

confidence: 99%

Literary Character Within The Situation Of Uncertainty

Shevchenko¹

2021

European Proceedings of Social and Behavioural Sciences

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The article is devoted to the study of the phenomenon of uncertainty in artistic discourse. The problem of uncertainty is one of the most important problems in modern literature, since modern man is constantly faced with a choice in his life. The behavior of the characters of the literary works under study is a relay of the behavior of people in conditions of uncertainty in our reality. In this regard, the purpose of this work is to identify the causes of the person's personality destruction under the influence of uncertainty as well as to determine the degrees of acceptance of uncertainty. The authors of the article conclude that the reaction to the considered phenomenon of uncertainty is individual for each person. However, each individual goes through the levels of acceptance and non-acceptance. The level of non-acceptance is the same for all people. But the level of acceptance is characterized by an individual perception of uncertainty. The authors identify two models of the development of the perception of uncertainty: the creative model and the model of destruction, and the factors that affect the person's destruction in a state of uncertainty:

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“…In this context, elements of characterization that produce affect and activate mechanisms of empathy might enhance the persuasiveness of these tools. As suggested by initial explorations of this issue, persuasion might be achieved by voice assistants through means that are usually confined to interpersonal communication, including flirting (Tyutelova et al, 2020). The application of these mechanisms in sensitive areas such as political communication or in the spread of misinformation cannot be excluded.…”

Section: Affectmentioning

confidence: 99%

Browsing with Alexa: Interrogating the impact of voice assistants as web interfaces

Natale

Cooke²

2020

Media, Culture & Society

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Voice assistants such as Siri, Alexa, and Google Assistant have recently been the subject of lively debates in regard to issues such as artificial intelligence, surveillance, gender stereotypes, and privacy. Less attention, however, has been given to the fact that voice assistants are also web interfaces that might impact on how the web is accessed, understood and employed by users. This article aims to advance work in this context by identifying a range of issues that should spark additional reflections and discussions within communication and media studies and related fields. In particular, the article focuses on three key issues that have to do with long-standing discussions about the social and political impact of the internet: the role of web platforms in shaping information access, the relationship between production and consumption online, and the role of affect in informing engagement with web resources. Considering these issues in regard to voice assistants not only helps contextualize these technologies within existing debates in communication and media studies, but also highlights that voice assistants pose novel questions to internet research, challenging assumptions of what the web looks like as speech becomes one of the key ways to access resources and information online.

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The Voice-Activated Digital Assistants in the Brand-Consumer Communication

Cited by 3 publications

References 2 publications

Tomeito or Tomahto: Exploring consumer's accent and their engagement with artificially intelligent interactive voice assistants

Tomeito or Tomahto: Exploring consumer's accent and their engagement with artificially intelligent interactive voice assistants

Literary Character Within The Situation Of Uncertainty

Browsing with Alexa: Interrogating the impact of voice assistants as web interfaces

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