The Visitors Behavioral Consequences of Experiential Marketing

Tsaur, Sheng‐Hshiung; Chiu, Yi-Ti; Wang, Chih‐Hung

doi:10.1300/j073v21n01_04

Cited by 190 publications

(127 citation statements)

References 39 publications

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“…Numerous studies have reported the positive effect of tourist satisfaction on loyalty and the increased likelihood of reusing the same services (e.g., Tomas, Scott, & Crompton, 2002;Tsaur, Chiu, & Wang, 2007). Overall, the large body of company loyalty schemes and consumer studies shows that there is abundant evidence for the positive relationships between tourists' satisfaction and their revisit intentions, intentions to recommend and likelihood of complaining (Cole & Scott, 2004;Kozak, 2001).…”

Section: Literature Reviewmentioning

confidence: 99%

The Hong Kong tourist satisfaction index

Song

Veen

et al. 2012

Annals of Tourism Research

167

198

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This study develops a tourist satisfaction assessment system based on a dual-model framework and demonstrates its general applicability. The first model concerns tourist satisfaction and its key antecedents and consequences. Structural equation modelling is employed to investigate the relationships amongst the constructs in the theoretical framework, and is then used as a basis for the computation of sectoral-level tourist satisfaction indexes. The second model is designed to estimate an aggregate service satisfaction index and an overall destination satisfaction index using a multiple indicator and multiple cause approach. The framework is applied to a large dataset that represents six tourism-related sectors and seven major source markets of inbound tourism to Hong Kong.

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Section: Literature Reviewmentioning

confidence: 99%

The Hong Kong tourist satisfaction index

Song

Veen

et al. 2012

Annals of Tourism Research

167

198

View full text Add to dashboard Cite

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“…Experiential marketing recognizes that consumer interest is not restricted to purely functional benefi ts, but to the consumption of a total experience (Leighton, 2007). This experience will have a positive effect on emotion and, subsequently, on behavioural intention through the mechanism of satisfaction (Tsaur et al, 2006).…”

Section: Experiential Marketingmentioning

confidence: 99%

Branding a memorable destination experience. The case of ‘Brand Canada’

Hudson

Ritchie

2009

Journal of Tourism Research

162

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Many destinations around the world sell themselves in very similar ways; imagery centres around overused icons, such as nature, beaches, families and couples all having fun. The tone of messaging is also generic, usually focusing on the ideas of escape and discovery. However, some destinations have developed a clear, unique positioning by branding the destination experience rather than the physical attributes of their destination, capturing the consumer's attention with a more compelling and urgent reason to visit. In order to emulate and compete with these countries, Canada has recently undergone a rebranding exercise called Brand Canada. After presenting a conceptual framework for understanding the brand‐building process, this paper describes the rebranding of Canada, a campaign that has focused on the tourist experience, creating marketing messages based on these experiences to appeal to the emotions of potential travellers. Copyright © 2008 John Wiley & Sons, Ltd.

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“…Focus group key questions were developed consistent with the previous researches into leisure experience (Borrie and Roggenbuck, 2001;Chao, 2003;Cotte, 1998;Gentile et al, 2007;Kao et al, 2008;Manfredo and Driver, 1996;Tsaur et al, 2006) (see Table 1). In each focus group, researchers fulfilled the moderator role and recorded the findings.…”

Section: Methodsmentioning

confidence: 99%

“…Sense experience may be used to motivate participants and to add value (Tsaur et al, 2006) to the leisure experience so as to arouse aesthetical pleasure, excitement, satisfaction and sense of beauty of the participants (Gentile et al, 2007).…”

Section: Sense Experiencementioning

confidence: 99%

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Examining experiential qualities on the stage: A study on leisure experience of Salsa dancing

Akyildiz

Munusturlar

2014

IJHS

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With the increased popularity of social dances as a leisure activity in Turkey, there is a need to explore different aspects of experience associated with the participation in social dance events. In this sense, the purpose of this study was to examine leisure experiences of the "dancers" on the stage and to discuss the most important experiential qualities of salsa events from participants' perspectives. Focus groups were chosen as the most appropriate data collection method in this study. Purposive sampling procedure was adopted in this research to select potential respondents. Participants who attended Sunday Dance Nights (n=6), 1 st Eskisehir Dance Festival (n=10), and Salsa workshops before the dance parties (n=8) in the city of Eskisehir were chosen as a sample. For labeling the emerged themes, existing leisure experience literature was frequently consulted. A total of five preliminary themes based on Schmitt's experiential modules -sense experience, emotional experience, think experience, act experience and relational experience-were examined in the context of experiential qualities of Salsa dancing. According to results, it was found that the sense experience is the most important dimension among the other experiences because engaging all five senses on the stage is very important for active involvement to the dance events.

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The Visitors Behavioral Consequences of Experiential Marketing

Cited by 190 publications

References 39 publications

The Hong Kong tourist satisfaction index

The Hong Kong tourist satisfaction index

Branding a memorable destination experience. The case of ‘Brand Canada’

Examining experiential qualities on the stage: A study on leisure experience of Salsa dancing

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