“…Examples of these signals include collectors projecting historical knowledge (Baker et al., 2004; Olmsted, 1988), intellectuality (Zolfagharian & Cortes, 2011), nationalistic pride (Bell, 2012, 2013; Zonneveld & Biggemann, 2014), brand loyalty (Butcher et al., 2017; Long & Schiffman, 1997), wealth and social status (Grable & Watkins, 2016; Keinan et al., 2019). Additionally, consumers may collect items as marks of distinction, differentiating tribal alliances that express fandom for music artists (Barrière & Finkel, 2020), football teams (Djohari et al., 2020) and video game franchises (Mora‐Cantallops et al., 2021). Review articles highlighted the role of marketers leveraging this social motivation by facilitating collecting communities for trade and social interaction, including collecting clubs (Baltas & Giakoumaki, 2021; Cheetham, 2009) and conventions (Heljakka, 2018; Olmsted, 1988).…”