“…The research that follows has elaborated further the main results emerging from the investigation, with a specific focus on the necessary/opportune involvement/engagement of the territorial stakeholders (Shams, 2016a(Shams, , 2016b(Shams, , 2016c(Shams, , 2017Pucci et al, 2018;Santini, 2019). A fi-nal contribution presents implications and directions regarding wineries, wine-related firms, other wine tourism operators, public institutions, and other stakeholders involved with different roles in the Italian and even European wine-tourism chain, given the increasingly important role of "Wine Cities" in "Recevin", the European Network of Wine Cities.…”