2022
DOI: 10.1177/17504813221123663
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The virtual mother: Mumsnet and the emergence of new forms of ‘good mothering’ online

Abstract: Whilst previous research into mothering on social media has focused on representations of intensive mothering ideology, this paper argues that social media are fundamentally changing mothering discourses for some users. The paper explores ‘good’ mothering in digital communities by considering: the legitimised expression of ambivalent emotions in digital mothering communities; the shifting relationship between private and public, with implications for new forms of maternal intimacy; the forms of surveillance en… Show more

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Cited by 5 publications
(3 citation statements)
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References 50 publications
(106 reference statements)
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“…Practices such as surrogacy are likely to be strongly implicated in this regard, particularly as commercial surrogacy combines the economic realm with bodily autonomy, gender politics, and childbirth. In addition, while mothers have always been scrutinized, the advent of social media and other online forums has led to greater surveillance of mothers, resulting in a particularly intense culture of judgement and shaming (Bailey, 2023) -research into how ideologies such as political orientation and sexism play into this culture would be greatly beneficial.…”
Section: Limitations and Future Research Directionsmentioning
confidence: 99%
“…Practices such as surrogacy are likely to be strongly implicated in this regard, particularly as commercial surrogacy combines the economic realm with bodily autonomy, gender politics, and childbirth. In addition, while mothers have always been scrutinized, the advent of social media and other online forums has led to greater surveillance of mothers, resulting in a particularly intense culture of judgement and shaming (Bailey, 2023) -research into how ideologies such as political orientation and sexism play into this culture would be greatly beneficial.…”
Section: Limitations and Future Research Directionsmentioning
confidence: 99%
“…The proverbial 'village' that used to help with child upbringing has been replaced or extended by the 'virtual' village. In this context, several practices emerged: mummy blogging or 'sharenting' , the creation of online forums and social media groups where peer support is offered, and parenting information is shared (Bîrã, Buzoianu & Tudorie, 2020;Bailey 2023;Zayts-Spence, Tse, & Fortune, 2023), or the emergence of parenting expert influencers who promote parental education programs or books online, through social media.…”
Section: It Takes a (Virtual) Village To Raise A Childmentioning
confidence: 99%
“…Women are particularly vulnerable to social comparison, especially the existing social standard on ideal bodily shape (Clayton et al, 2017). Their engagement with social media platforms has essentially contributed to the vulnerability (Bailey, 2022).…”
Section: Introductionmentioning
confidence: 99%