2018
DOI: 10.1177/2051570718789870
|View full text |Cite
|
Sign up to set email alerts
|

The videographic approach in marketing research: Which methodological protocol?

Abstract: This article proposes a protocol for the videographic method in marketing research. Its aim is to develop the toolbox available to researchers by outlining how academic videography can be used and by identifying the challenges and opportunities inherent in such an approach. Providing researchers with a concrete guide in this way is also a response to the calls for more widespread use of this method in the academic community. The article presents both the application and an evaluation of the videographic method… Show more

Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...
3
1

Citation Types

0
7
0

Year Published

2022
2022
2023
2023

Publication Types

Select...
2

Relationship

0
2

Authors

Journals

citations
Cited by 2 publications
(7 citation statements)
references
References 69 publications
(87 reference statements)
0
7
0
Order By: Relevance
“…We will not deal here with the history of documentary cinema. For this, the interested reader can consult specialized works (Bruzzi, 2006;Gauthier, 2015;Nichols, 1991Nichols, , 2010Niney, 2002), and some management overviews (Cléret et al, 2018;Hassard, 1998Hassard, , 2009Hassard et al, 2018;.…”
Section: The Documentary Film and Management Research: A Brief State ...mentioning
confidence: 99%
See 4 more Smart Citations
“…We will not deal here with the history of documentary cinema. For this, the interested reader can consult specialized works (Bruzzi, 2006;Gauthier, 2015;Nichols, 1991Nichols, , 2010Niney, 2002), and some management overviews (Cléret et al, 2018;Hassard, 1998Hassard, , 2009Hassard et al, 2018;.…”
Section: The Documentary Film and Management Research: A Brief State ...mentioning
confidence: 99%
“…Even so, the documentary film format is increasingly often considered as a method for the production of data in its own right, in a sociological and anthropological tradition of filmed research (Colleyn, 1993(Colleyn, , 2009Pink, 2013), or more firmly anchored in contemporary art-based research methods (Barone & Eisner, 2012;Debenedetti et al, 2019;Mairesse, 2019). Some of these studies focus on the major steps in the production of filmed research, underlining the benefits and limits of video in terms of production, post-production, and dissemination of data (Belk & Kozinets, 2005;Cléret et al, 2018;Goodman, 2004;Petr et al, 2015; cf. also the interview with J. Bakan in Bell, 2015).…”
Section: The Documentary Film and Management Research: A Brief State ...mentioning
confidence: 99%
See 3 more Smart Citations