1975
DOI: 10.3758/bf03199367
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The “ventriloquist effect”: Visual dominance or response bias?

Abstract: The interaction between vision and audition was investigated using a signal detection method. A light and tone were presented either in the same location or in different locations along the horizontal plane, and the subjects responded with same-different judgments of stimulus location. Three modes of stimulus presentation were used: simultaneous presentation of the light and tone, tone first, and light first. For the latter two conditions, the interstimulus interval was either 0.7 or 2.0 sec. A statistical dec… Show more

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Cited by 96 publications
(43 citation statements)
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References 15 publications
(4 reference statements)
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“…We found that independent perceptual and decision-related processes affected cross-modal processing of sound changes. This finding is consistent with previous research showing that multiple processes independently affect audiovisual interactions in the perception of lateral motion (Alais et al, 2010;Sanabria et al, 2007b;SotoFaraco et al, 2004a, b) and static events (Bertelson & de Gelder, 2004;Choe et al, 1975). Sanabria et al (2007b), for example, asked listeners to detect or classify whether an auditory apparent motion stream moved in a predefined target direction (left or right).…”
Section: Discussionsupporting
confidence: 90%
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“…We found that independent perceptual and decision-related processes affected cross-modal processing of sound changes. This finding is consistent with previous research showing that multiple processes independently affect audiovisual interactions in the perception of lateral motion (Alais et al, 2010;Sanabria et al, 2007b;SotoFaraco et al, 2004a, b) and static events (Bertelson & de Gelder, 2004;Choe et al, 1975). Sanabria et al (2007b), for example, asked listeners to detect or classify whether an auditory apparent motion stream moved in a predefined target direction (left or right).…”
Section: Discussionsupporting
confidence: 90%
“…In contrast, visual effects on auditory sensitivity remained consistent regardless of testing context. Our findings complement previous research demonstrating independent perceptual and decisional influences coexisting in the audiovisual perception of lateral motion (Bertelson & de Gelder, 2004;Choe et al, 1975;Sanabria et al, 2007b;Schirillo, 2011) and static audiovisual events (Bertelson & de Gelder, 2004;Choe et al, 1975;Sanabria et al, 2007b;Schirillo, 2011). In addition, they raise new questions about how changes in auditory and visual cues interact.…”
Section: Discussionsupporting
confidence: 88%
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“…The McGurk effect (McGurk and McDonald, 1976) is a well-known example of how perception can involve more than one sense; if a subject observes a talker articulating /ga/ and simultaneously hears /ba/, the subject reports perceiving /da/. Visual capture (aka ventriloquism) is a wellknown example of visual location taking precedence over the spatial location of an auditory sound source (i.e., the talking dummy is perceived, see Choe et al, 1975). Research on the influence of one modality on another abounds (e.g., vision on hearing; for a review of multisensory interactions in ratings of loudness see Fastl and Florentine, 2011).…”
Section: B Multisensory Interactionsmentioning
confidence: 99%
“…My colleagues and I have made a similar point with respect to perceptual and response-based biases analyzed using signal detection theory (Witt, Taylor, Sugovic, & Wixted, 2015). Some researchers have claimed, solely on the basis of an effect on the bias measure c, that the effect is due to response-based bias and is not perceptual (e.g., Choe, Welch, Gilford, & Juola, 1975;Grove, Ashton, Kawachi, & Sakurai, 2012). In contrast, we used simulations of the Müller-Lyer illusion to show that both a perceptual bias and a response-based bias can produce the exact same pattern in the measure c. In other words, when the Müller-Lyer illusion is modeled as a perceptual bias in which lines with tails oriented inward appear shorter than lines with tails outward (i.e., the classic interpretation of this bias), 1002 Psychon Bull Rev (2017) 24:999-1021 signal detection theory analyses showed a large effect on c but no effect on d'.…”
mentioning
confidence: 99%