The Value of Time Spent in Price-Comparison Shopping: Survey and Experimental Evidence

Marmorstein, Howard; Grewal, Dhruv; Fishe, Raymond P. H.

doi:10.1086/209285

Cited by 172 publications

(97 citation statements)

References 28 publications

(31 reference statements)

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“…Although such an assertion needs to be further examined in future research, the findings of this study also add support to Marmorstein et al (1992) that greater control of the shopping experience is associated with increased consumer pleasure.…”

Section: Discussionsupporting

confidence: 65%

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The effects of interactivity and product information on consumers' emotional responses to an online retail setting

Ballantine¹,

Fortin²

2009

IJIMA

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This study examined how two aspects of an online shopping environment can influence the emotional states of consumers, and how these emotions subsequently affect their intentions to purchase products online. A web-based experiment (using a 3 × 3 between-subjects factorial design) was conducted, where respondents were exposed to a simulated online retail store. A total of 360 responses were collected from web users. The two independent variables examined were level of interactivity and amount of information. Emotion was measured using the two emotional states of pleasure and arousal. Results suggest that a linear relationship exists between the level of interactivity provided by an online store and pleasure. Moreover, pleasure (and in some cases arousal) was found to be a significant predictor of the likelihood that a consumer would purchase products online.Keywords: online shopping; interface design; consumer behaviour; emotion.Reference to this paper should be made as follows: Ballantine, P.W. and He is the Director of the online experimental consumer research project 'Web-Lab' at the University of Canterbury. His research focus is in the area of interactive marketing and e-commerce, consumer research on the web, advertising effectiveness, research methodology, genetically modified foods, and attitude change and formation.

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Section: Discussionsupporting

confidence: 65%

“…Past research (e.g., Marmorstein et al, 1992) suggests that greater control of the shopping experience is associated with increased pleasure. Further, Fiore et al (2005) found that image interactivity was linked to increased pleasure.…”

Section: Literature Review and Hypothesesmentioning

confidence: 98%

The effects of interactivity and product information on consumers' emotional responses to an online retail setting

Ballantine¹,

Fortin²

2009

IJIMA

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“…Research typically finds that the opportunity cost of time is positively related to income, employment and wages (for example, Prochaska andSchrimper, 1973, andMormorstein et al, 1992) such that we would expect to see this reflected in our empirical findings with regard to our inaccurate reporting equation.…”

Section: Some Possible Motivations For Inaccurate Reportingmentioning

confidence: 67%

Inflated Responses in Measures of Self-Assessed Health

Greene

Harris

Hollingsworth

2015

American Journal of Health Economics

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Abstract/SummaryThis paper focuses on the self-reported responses given to survey questions of the form In general how would you rate your health? with typical response items being on a scale ranging from poor to excellent. Usually, the overwhelming majority of responses fall in either the middle category or the one immediately to the "right" of this (in the above example, good and very good). However, based on a wide range of other medical indicators, such favourable responses appear to paint an overly rosy picture of true health. The hypothesis here is that these "middle" responses have been, in some sense, inflated. That is, for whatever reason, a significant number of responders inaccurately report into these categories. We find a significant amount of inflation into these categories. Adjusted responses to these questions could lead to significant changes in policy, and should be reflected upon when analysing and interpreting these scales. Keywords: Self-assessed health, inflated outcomes, mis-reporting, ordered probit, panel data.JEL codes: C3, C5, I1. 1 We are grateful to the Australian Research Council to help fund this research. We are also grateful to Michael Shields, David Johnson, Nigel Rice, John Wildman and Andrew Jones for useful comments and suggestions, and also to seminar participants at

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“…Customer characteristics describe the time and effort available for shopping (Becker, 1965;Marmorstein and Grewal, 1992). Each consumer values time and effort costs differently:…”

Section: Moderators Of the Service Convenience-customer Satisfaction mentioning

confidence: 99%

Linking service convenience to satisfaction: dimensions and key moderators

Benoit

Klose

Ettinger³

2017

JSM

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Structured abstract:Purpose: Demand for service convenience, defined as a consumer's perception of minimized time and effort spent to obtain a service, has increased in conjunction with certain sociocultural and demographic changes. Prior research notes the significance of service convenience, but the importance of different dimensions of service convenience as well as the role of key moderators affecting the link between convenience and satisfaction (like customer psychographic and sociodemographic characteristics) remain unaddressed.Design/methodology/approach: Two models are developed and tested: 1) a multidimensional model of service convenience with a formative measure of five service convenience dimensions: decision, access, search, transaction, and after-sales convenience; and 2) a moderator model hypothesizing different customer psychographic and sociodemographic characteristics (time pressure, shopping enjoyment, age, household size, income) that affect the link between service convenience and satisfaction.Findings: This study reveals that search convenience, followed by transaction and decision convenience, exerts the greatest influence on the perception of overall service convenience. In addition, those who value service convenience most are high-income, time-pressed consumers in smaller households who experience low shopping enjoyment.

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The Value of Time Spent in Price-Comparison Shopping: Survey and Experimental Evidence

Cited by 172 publications

References 28 publications

The effects of interactivity and product information on consumers' emotional responses to an online retail setting

The effects of interactivity and product information on consumers' emotional responses to an online retail setting

Inflated Responses in Measures of Self-Assessed Health

Linking service convenience to satisfaction: dimensions and key moderators

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