The value of integrated multimodal traveller information and its potential contribution to modal change

Chapter 12 The Role of Information in Reducing the Impacts of Climate Change for Transport Applications

“…It can also concern people who are less established in a mode (i.e. they do not use it out of habit) (Kenyon & Lyons, 2003;Lyons et al, 2007) and who need more information for various modes before making a decision (Verplanken et al, 1997).…”

“…People who are satisfied with their current mode are less likely to check information, especially on other modes (Chorus et al, 2006a(Chorus et al, , 2006bFarag & Lyons, 2008;Kenyon & Lyons, 2003;Lyons et al, 2007). In such circumstances it may be necessary to 'push' information to them, unsolicited.…”

“…Even if information is available, there may be low awareness of the information source, or even if people are aware of it, they may not use it (Coulter et al, 2007;Farag & Lyons, 2008;Kenyon & Lyons, 2003;Lyons et al, 2007;Peirce & Lappin, 2005). The use of such resources relates to the discussions above.…”

“…However, it can be assumed that many 'passive' users of the system would not make the cognitive effort to tick off an option and will be provided with information on the (more sustainable) public transport, even if many of them have the original intention of using a car for the journey. Kenyon and Lyons (2003) termed such systems Integrated Multimodal Traveller Information and found that it could produce a modal shift amongst some users.…”

The integration of highway and public transport information

“…For each group the mock-ups related to a specific journey intended to be familiar to the participants. The focus groups yielded a number of important observations (8).…”