The Value of Consumer Awareness and Corporate Social Responsibility in Marketing: An Overview

The influence of a company's inherent values on its sustainability: Comparative case study of Portuguese SMEs

“…In this sphere, the "social responsibility" felt by Perez towards the consumers within the fashion industry created the need for an "ethical alternative" which would help to create "consumer awareness" of the impact of the fashion. These values relate to the current understanding of "corporate social responsibility" driven by consumer demand but differs as the results illustrate the internal values which are motivating the change (Clinton & Chatrath 2022).…”

“…As such, the incorporation or generation of sustainability into a corporation must involve interaction with their ethics as it directly shapes their mission, values, and vision (Goel & Ramanathan 2014). The integration of sustainability into a company has generated a broad body of literature, changing as the theoretical discourse evolves to formulate new ways of approaching, understanding, and incorporating practical application into a company's ethics (Clinton & Chatrath 2022).…”

“…Literature is exploring how to sustainably choose materials based on assessments or qualifications (Hatefi et al 2021). Consumer awareness is a term that interacts with corporate social responsibility as it relates to the consumer's understanding of the environmental, social, and economic impact of their consumption (Clinton & Chatrath 2022. Overall, many of these terms fit within the growing literature on sustainable supply chain management which deals with the complex problem of introducing sustainability into production mainly through transparency, key partners, and sourcing (Gera et al 2022).…”

“…The company profile illustrates the translation of the founders "social responsibility" into several environmental values in the company which are the "ethical alternatives" offered through products. These products create "consumer awareness" through the product as well as the brand (Clinton & Chatrath 2022). The "ethical alternatives" offered by NAE relate to the ethics associated with their products in terms of the positive environmental and economic impacts that they generate.…”

“…Further, the company values "consumer awareness" through its branding which seeks to market its products as socially responsible which is driven by the company's need for profit but also by its need to create awareness of its product. It is here where "consumer awareness" moves beyond the potential for superficial green marketing and creates practical change for the buyer (Clinton & Chatrath 2022). The ethical creation of the product is transparently evident in the "material selection" as well as the marketing of the item which creates "consumer awareness" of the issues which the product seeks to change.…”