The Value of Buy‐Online‐and‐Pickup‐in‐Store in Omni‐Channel: Evidence from Customer Usage Data

Song, Peijian; Wang, Quansheng; Liu, Hefu; Li, Qi

doi:10.1111/poms.13146

Cited by 75 publications

(61 citation statements)

References 44 publications

(95 reference statements)

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“…For each concept, we offer a series of research questions grounded in entrepreneurship research streams. The first concept is omni-channel , which refers to seeking to seamlessly integrate flows of the three main items that move through supply chains: products (e.g., finished goods, materials, operating supplies), information (e.g., product information, marketing material), and financial resources (e.g., purchases, refunds) (Song, Wang, Liu, & Li, 2020). This approach is usually associated with large corporations, but some small entrepreneurial firms use it, too.…”

Section: How Supply Chain Management Concepts Can Inform Entrepreneurmentioning

confidence: 99%

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Research at the Intersection of Entrepreneurship, Supply Chain Management, and Strategic Management: Opportunities Highlighted by COVID-19

Ketchen

Craighead

2020

Journal of Management

212

160

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Since the early 2000s, research at the intersection of entrepreneurship and strategic management has flourished, as has work at the intersection of strategic management and supply chain management. In contrast, little inquiry has occurred at the intersection of entrepreneurship and supply chain management. This presents a tremendous opportunity, as does the relative lack of work bringing together all three fields. We seek to set the stage for exploiting these opportunities by first describing how incorporating a series of key supply chain concepts—omni-channel, last-mile delivery, supply chain agility, supply chain resiliency, and service recovery—could enrich entrepreneurship research. We then explain how the boundaries of key entrepreneurship concepts—opportunity, entrepreneurial orientation, optimal distinctiveness, bricolage, and fear of failure—could be extended to the supply chain context. Both of these moves bring strategic management concepts into play, as well. In accomplishing our tasks, we draw on examples from how firms attempted to navigate the COVID-19 pandemic via moves spanning entrepreneurship, supply chain management, and strategic management.

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Section: How Supply Chain Management Concepts Can Inform Entrepreneurmentioning

confidence: 99%

“…Strategic Management purchases, refunds) (Song, Wang, Liu, & Li, 2020). This approach is usually associated with large corporations, but some small entrepreneurial firms use it, too.…”

Section: Figure 1 Research Intersections Among Entrepreneurship Suppmentioning

confidence: 99%

Research at the Intersection of Entrepreneurship, Supply Chain Management, and Strategic Management: Opportunities Highlighted by COVID-19

Ketchen

Craighead

2020

Journal of Management

212

160

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“…BOPS usage, in turn, was shown to positively influence purchase size, repurchase intention, and purchase deferral (Chatterjee 2010 ). Specifically, Song et al ( 2020 ) found that BOPS usage increases both the purchase amount of online shopping and the purchase frequency of offline shopping. They also showed that offline store characteristics (i.e., store density, product variety, competition) moderate these benefits of BOPS on purchase behaviors.…”

Section: Literature Reviewmentioning

confidence: 99%

“…Consumers who utilize multiple channels are generally considered more valuable than single-channel customers to retailers because they are more loyal and spend more (Venkatesan et al 2007 ; Kushwaha and Shankar 2013 ; Sopadjieva et al 2017 ). Song et al ( 2020 ) found that BOPS usage generates significant additional economic value in both online and offline channels. Furthermore, the shopping experience during the physical encounter largely determines the customer-brand relationship due to its high level of intimacy (Bell et al 2018 ).…”

Section: Introductionmentioning

confidence: 99%

Development and validation of the pick-up service quality scale of the buy-online-pick-up-in-store service

Lee

Choi

2020

Oper Manag Res

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Buy-Online-Pickup in Store (BOPS) service is a popular omnichannel retail initiative, intended to enhance the convenience of online customers. Focusing on the pickup (PU) stage of BOPS service, we develop a comprehensive scale (BOPS-PU-QUAL) for its quality perceived by customers. A multi-step scale development procedure involving one qualitative and two quantitative studies resulted in a scale consisting of 16 items under four dimensions. Service effectiveness is found to be the strongest influencer on quality perceptions of BOPS-PU, followed by problem-handling, ease of access, and item-quality. A structural equation analysis reveals that BOPS-PU-QUAL perceptions positively affect customers' behavioral intentions towards the brand's BOPS service, with the relationship fully mediated by satisfaction with BOPS. This study contributes to omnichannel service quality research by identifying the critical quality dimensions of BOPS pickup service that reflect the uniqueness of BOPS customers. These findings help practitioners realize the importance of managing BOPS-PU service quality and provide practical guidance.

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“…There is an increase in the number of management objects (management of information, knowledge, creative and innovative potential, customer relationships, etc.). [18] [20] This is especially true in connection with the development of the digitalization process and the formation of the economy 4.0. [13].…”

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confidence: 99%

The Impact of digital technology on e-commerce development in Russian Federation

Lobacheva

Yadova²

2020

MATEC Web Conf.

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The article is devoted to the problem of development and influence of digital technologies on e-Commerce enterprises. The types and forms of digital technologies used in this field are studied the characteristics and features of modern e-Commerce in the Russian Federation are considered. The modern Russian e-Commerce market still lags behind foreign ones in terms of the number of users and assortment, but it shows high annual growth rates. The article substantiates the point of view that the further development of e-Commerce is one of the key drivers of growth of all trade in the Russian Federation and the economy total. So, it is very important to assess not only the current state of the e-commerce market, but also to identify perspective trends in its development. E-commerce analysis of research if indicates that modern digital technologies can shape and control the way that a buyer goes from getting acquainted with a product to purchasing it. Digital technologies help to create new patterns of customer relationship. The article offers an overview of the main areas of use of digital technologies that are used in this field: Big Data and personalization, mobile Commerce, Blockchain technology, social networks. This overview can be useful to the scientific and business communities when conducting research in the field of digital economy, when building business plans and strategies taking into account the use of modern digital technologies in the development of the information society.

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The Value of Buy‐Online‐and‐Pickup‐in‐Store in Omni‐Channel: Evidence from Customer Usage Data

Cited by 75 publications

References 44 publications

Research at the Intersection of Entrepreneurship, Supply Chain Management, and Strategic Management: Opportunities Highlighted by COVID-19

Research at the Intersection of Entrepreneurship, Supply Chain Management, and Strategic Management: Opportunities Highlighted by COVID-19

Development and validation of the pick-up service quality scale of the buy-online-pick-up-in-store service

The Impact of digital technology on e-commerce development in Russian Federation

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