“…Nevertheless, a few studies have investigated the possibility that sex-related affective attitudes may involve automatic processes which occur outside an individual's conscious awareness and are engaged immediately and without conscious effort when sexual stimuli are given (Brauer, de Jong, Huijding, Laan, & ter Kuile, 2009; Oliver, Watson, Gannon, & Beech, 2009; Macapagal & Janssen, 2011). This is indeed the open issue which drives our pilot study: Do women who explicitly evaluate themselves as sexually liberal, emancipated and revolutionary, implicitly conceptualize sexual perversions (such as Bondage-Domination-Sadism-Masochism practices) as not being morally guilty and dirty?…”