The Use Social Media For The Continuity Of The Covid 19 Pandemic Era Business

Yuliana, Yayuk; Kristiana, Vera

doi:10.52728/ijjm.v2i1.201

Cited by 6 publications

(6 citation statements)

References 3 publications

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“…Meskipun usaha kuliner termasuk usaha yang prospektif dan berkontribusi pada perekonomian, usaha kuliner juga dihadapkan pada permasalahan, salah satunya yaitu inovasi produk (Garnasih & Suryatiningsih, 2019). Hal penting yang menjadi tantangan adalah kemampuan menciptakan inovasi (Yuliana & Kristiana, 2021). Usaha kuliner harus mampu meningkatkan kompetensi usahanya dalam menjaga keberlangsungan usahanya, terutama karena persaingan semakin meningkat.…”

Section: Pendahuluanunclassified

Pelatihan Manajemen Usaha, Labelling, Dan Pemasaran Produk Secara Digital Bagi Kaum Wanita Jemaat Gmit Betel Oesapa Tengah

Tamonob,

Manubulu

2023

SJPKM

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Usaha kuliner adalah usaha yang sangat membutuhkan inovasi dari segala sisi baik dari jenis, packaging, produksi, dan pemasaran. Salah satu usaha kuliner yang sedang digalakkan yaitu oleh kaum wanita GMIT Jemaat Betel Oesapa dengan tujuan untuk meningkatkan perekonomian para kaum wanita GMIT (mitra). Mitra belum dibekali dengan manajemen usaha yang baik dalam menjalankan usahanya, belum ada label dari produk jualan, dan penjualan masih dilakukan sebatas di halaman gereja saat kebaktian minggu berlangsung. Melalui kegiatan PKM, mitra dilatih mengenai manajemen usaha, pembuatan label produk, dan pelatihan pemasaran secara digital melalui akun sosial media (Facebook dan Instagram). Setelah selesai pelatihan, mitra terus didampingi, dimonitoring, dan dievaluasi oleh tim PKM.

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Section: Pendahuluanunclassified

Pelatihan Manajemen Usaha, Labelling, Dan Pemasaran Produk Secara Digital Bagi Kaum Wanita Jemaat Gmit Betel Oesapa Tengah

Tamonob,

Manubulu

2023

SJPKM

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“…Purchase intention merupakan keinginan konsumen untuk membeli produk yang telah didasarkan pada berbagai pertimbangan (Yuliana & Kristiana, 2021). Menurut (Alfeel, 2019), Social Media Marketing memberikan pengaruh signifikan terhadap Puchase Intention.…”

Section: Pendahuluanunclassified

Pengaruh Social Media Marketing terhadap Purchase Intention yang Dimediasi Customer Trust Produk MS Glow

Anggrenita

Sander

2022

JBAM

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The increasing development of beauty & personal care in Indonesia due to social distancing and work-from-home regulations during the Covid-19 pandemic. People's shopping patterns have changed from offline to online due to the Covid-19 pandemic. So this causes marketing patterns that have changed due to technological developments and are driven by the Covid-19 pandemic factor to become a problem for marketers or business people to continue to innovate and adapt. This research is quantitative research with the survey method as an instrument in data collection. The collection of respondent data in this study was obtained using a non-probability sampling technique of purposive sampling, with a total of 162 (one hundred and sixty-two) respondents who have never made a purchase on Ms. Glow products and are active users of Instagram social media in Indonesia. The results showed that all the hypotheses examined in the study had a significant effect. Based on these results, it can be concluded that social media marketing can have a significant influence on buying interest mediated by consumer trust.

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“…Penerapan E-Business juga memberikan pengaruh yang positif di tengah pandemi Covid-19 saat ini tentang ketahanan ekonomi dan keamanan bersama (Yuliana & Kristiana, 2021). Penggunaan E-Business melalui marketplace dan media sosial seperti Facebook, Twitter, dan Instragram dapat menjamin keberlangsungan usaha UMKM karena sesuai dengan konsep revolusi industri 4.0.…”

Section: Pendahuluanunclassified

Penerapan E-Business Dalam Rangka Memajukan Strategi Pemasaran Produk Umkm

Afifah Yeni Asari,

Astutik,

Ariyanti

et al. 2022

AJMS

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Micro, Small and Medium Enterprises (MSMEs) play an important role in the Indonesian economy. However, marketing problems are the main obstacle for the MSME business at this time, the marketing system which is still traditional in nature makes it difficult for MSME businesses to spread their wings to various regions. This study aims to find out how far people understand E-Business and find out whether E-Business can attract consumer interest and help market products to a wider realm. The method used in this research is qualitative method. The data collection technique is by in-depth interviews with one of the MSME business actors in the villages of Wungusari, Tegaldowo, Gemolong, Sragen directly and literature studies, then the results of the interviews are stored in recorded form and transcribed completely. The results obtained are that public knowledge about E-Business is still very lacking and this is due to the lack of education to several MSME business actors and the public as consumers. E-Business can help marketers attract consumer interest and make it easier for consumers to get the products they want, besides that E-Business also makes it easier for MSME business players to market their products widely to various regions and even between countries. So it can be concluded that the application of E-Business can provide great opportunities for MSME businesses in developing their products and assisting MSME businesses in increasing income both locally and nationally. Keywords: E-Business; Marketing; MSME

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The Use Social Media For The Continuity Of The Covid 19 Pandemic Era Business

Cited by 6 publications

References 3 publications

Pelatihan Manajemen Usaha, Labelling, Dan Pemasaran Produk Secara Digital Bagi Kaum Wanita Jemaat Gmit Betel Oesapa Tengah

Pelatihan Manajemen Usaha, Labelling, Dan Pemasaran Produk Secara Digital Bagi Kaum Wanita Jemaat Gmit Betel Oesapa Tengah

Pengaruh Social Media Marketing terhadap Purchase Intention yang Dimediasi Customer Trust Produk MS Glow

Penerapan E-Business Dalam Rangka Memajukan Strategi Pemasaran Produk Umkm

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