“…1; 2016 86 formation of corporate strategy (Weihrich, 1982) and then more widely applied to the formation of overall strategy of enterprises (Weihrich, 1993;Proctor, 1997Proctor, , 2000, industrial strategy analysis (Lin, 2015) or strategic planning for the tourism industry (Ramos, Salazar, & Gomes, 2000 Figure 1. Principles of the TOWS matrix Source: David, 1997;Lin, 2015. According to recent studies (Frost, 2003;Kearns, 2006;Akli Achabou et al, 2009;Schroeder et al, 2010;Sanchis-Palacio et al, 2011;Atta-Ur-Rahman et al, 2012;Jeroen et al, 2012;Rodrigo et al, 2015;Belmondo et al, 2015), SWOT analysis is often combined with a TOWS matrix to develop the effective strategic planning needed by cases. However, because of the dependence of assessment criteria, this study deals with the planning of a Co-opetition Strategy of local Hakka cultural museums in Hualien using a BCRU decision-making model constructed via a SWOT-TOWS matrix theory and ANP.…”