2003
DOI: 10.1002/jsc.607
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The use of strategic tools by small and medium‐sized enterprises: an Australasian study

Abstract: This paper reviews the range of strategic tools and techniques available to strategic planners. • The study focuses on strategic planning tool usage by small and medium-sized enterprises (SMEs) in Western Australia, Singapore, Hong Kong and Malaysia. • A six-stage strategic framework was used to provide for 36 core strategic tasks. • Results are contrasted with a previous study published in this journal that considered the use of strategic tools by organizations in the United Kingdom and New Zealand.• SMEs wer… Show more

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Cited by 107 publications
(119 citation statements)
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References 39 publications
(39 reference statements)
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“…These findings match with other similar researches in the field that were conducted in several different geographical regions such as Australia, New Zeland, Malaysia, Hong-Kong, Singapore, United Kingdom and Finland (Clark, 1997;Frost, 2003;Gunn and Williams, 2007;. Moreover, the prevalence of SWOT analysis is confirmed for Chinese firms (58.46%).…”
Section: Strategy Tools Used In the Large Companiessupporting
confidence: 90%
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“…These findings match with other similar researches in the field that were conducted in several different geographical regions such as Australia, New Zeland, Malaysia, Hong-Kong, Singapore, United Kingdom and Finland (Clark, 1997;Frost, 2003;Gunn and Williams, 2007;. Moreover, the prevalence of SWOT analysis is confirmed for Chinese firms (58.46%).…”
Section: Strategy Tools Used In the Large Companiessupporting
confidence: 90%
“…Hence, this may be the reason why managers stick to the classic tool's like SWOT Analysis. This strategy tool has been consistently reported as the most used tool in companies (Clark, 1997;Frost, 2003;Gunn and Williams, 2007;.…”
Section: Literature Reviewmentioning
confidence: 91%
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“…1; 2016 86 formation of corporate strategy (Weihrich, 1982) and then more widely applied to the formation of overall strategy of enterprises (Weihrich, 1993;Proctor, 1997Proctor, , 2000, industrial strategy analysis (Lin, 2015) or strategic planning for the tourism industry (Ramos, Salazar, & Gomes, 2000 Figure 1. Principles of the TOWS matrix Source: David, 1997;Lin, 2015. According to recent studies (Frost, 2003;Kearns, 2006;Akli Achabou et al, 2009;Schroeder et al, 2010;Sanchis-Palacio et al, 2011;Atta-Ur-Rahman et al, 2012;Jeroen et al, 2012;Rodrigo et al, 2015;Belmondo et al, 2015), SWOT analysis is often combined with a TOWS matrix to develop the effective strategic planning needed by cases. However, because of the dependence of assessment criteria, this study deals with the planning of a Co-opetition Strategy of local Hakka cultural museums in Hualien using a BCRU decision-making model constructed via a SWOT-TOWS matrix theory and ANP.…”
Section: Operation Of Strategic Managementmentioning
confidence: 99%
“…SME researchers allude to the existence of this mode. For example, Frost (2003) finds in a study of 331 Australian SMEs with less than 100 employees that the use of strategic tools and a strategic plan was significant. But the range and depth of the tool usage are disappointing, especially when compared to previous studies in larger firms, such as Clark (1997).…”
Section: A Strategy-making Typology For Small Firmsmentioning
confidence: 99%