The Use of Social Media Analytics to Investigate Consumer Behavior and Build Marketing Strategies. Sentimental Analysis Used to Mitigate Risk Management during the COVID-19 Pandemic

Jackson, Hudson; Mirza, Nughmana; Ryan, Holly Eva; Smith, Jane Elizabeth Moverley

doi:10.2139/ssrn.3710024

SSRN Journal

2020

DOI: 10.2139/ssrn.3710024

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The Use of Social Media Analytics to Investigate Consumer Behavior and Build Marketing Strategies. Sentimental Analysis Used to Mitigate Risk Management during the COVID-19 Pandemic

Hudson Jackson

Nughmana Mirza

Holly Eva Ryan

et al.

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The Use of Social Media Analytics to Investigate Consumer Behavior and Build Marketing Strategies. Sentimental Analysis Used to Mitigate Risk Management during the COVID-19 Pandemic

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References 7 publications

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