The Use of Social Media as a Tool for Positioning the Personal Brand of Students in the Degree of Industrial Design and Product Development Engineering

García-García, Carlos; Serrano, J. Galán; Escrig, R. Izquierdo

doi:10.21125/inted.2016.1754

Cited by 1 publication

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“…Moreover, these Workshops are an effective educational methodology to show students a widened vision of a creative discipline, far beyond the mere academic framework (García-García, Galán and Izquierdo, 2016;Galán et al, 2014).…”

Section: Discussionmentioning

confidence: 99%

Social Live Streaming tools for the development of Virtual Workshops

García-García

Galán

Izquierdo

2017

Mult.J.Edu.Soc.Tec.Sci.

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The increase of Social Media on the Internet has brought an unprecedented revolution which has changed the existing social communication systems to date. Currently, a high percentage of population in the developed world has a smartphone with Internet connection that allows being permanently connected. This enables new ways of approaching some types of tasks that have traditionally required of simultaneity in space and time, such as the development of creative proposals by a large number of people. Technological advances have allowed, in a relatively short period of time, the size reduction of a computer to today's mobile devices. Among the multitude of specifications offered by next-generation devices, the continuous evolution of the imaging capture systems is a highlight. The existence of both front-facing and rear cameras, both capable of taking pictures or record video has become widespread in the majority of mobile devices. This paper proposes the use of Social Live Streaming Tools in mobile devices in order to facilitate the development of creative workshops, using the virtual territory as a co-creation area with the aim of promoting one-to-many communications, so that a lecturer can perform a mass communication, in real time and delocalized, without losing the possibility of interacting with the audience. These tools also allow the possibility for each member of a creative team to swap between different roles (viewer at some times or lecturer at others), thus stimulating the creative process through social participation.

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Section: Discussionmentioning

confidence: 99%