Abstract:The QR code (from the English quick response code) is a type of two-dimensional bar code that, when scanned, directs you to an internet site. Audiovisual groups, as part of their hybrid strategies and digitization actions, incorporate it into their television programs to provide them with interactivity and improve participation and engagement with their viewers. In this article, a radiography of the audiovisual ecosystem in Spain is created to show the use of this technology in linear television broadcasts and… Show more
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