2014
DOI: 10.5901/mjss.2014.v5n20p739
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The Use of Posters in Disseminating HIV/AIDS Awareness Information within Higher Education Institutions

Abstract: HIV/AIDS continues to destroy individuals and communities within Africa. The need to explore creative forms of awareness information dissemination remains necessary. Posters continue to present a cheap alternative to expensive mass media campaigns. However, the effectiveness of posters in disseminating HIV/AIDS awareness information is difficult to ascertain. Designers of posters aim for visual appeal, with the intention that the posters attract the attention of target audience. Studies on how often posters ar… Show more

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Cited by 8 publications
(8 citation statements)
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“…Posters are a low-cost method of health education, providing a visual and coherent portrayal of information. Despite posters frequently being used in African health promotion campaigns [1315], there have been few studies evaluating their effectiveness or acceptability. Furthermore, there have been no studies in a rural African setting assessing the efficacy of educational posters to aid the use of interventions within clinical trials.…”
Section: Introductionmentioning
confidence: 99%
“…Posters are a low-cost method of health education, providing a visual and coherent portrayal of information. Despite posters frequently being used in African health promotion campaigns [1315], there have been few studies evaluating their effectiveness or acceptability. Furthermore, there have been no studies in a rural African setting assessing the efficacy of educational posters to aid the use of interventions within clinical trials.…”
Section: Introductionmentioning
confidence: 99%
“…The provided health promotion was still limited information, as it has not yet reached the stage of changing the behavior of people [ 23 ]. Although mass media campaigns focusing on health promotion have encouraged the target audience to adopt healthy behaviors through messages, they have not been able to achieve the attention required by the media because the messages were perceived to be boring, irrelevant, and difficult to comprehend [ 24 , 25 ]. Moreover, the comprehension of readers could be observed from the knowledge of informants toward the benefit and objectives of the message content and their efforts in implementing those messages [ 20 ].…”
Section: Discussionmentioning
confidence: 99%
“…It is worth considering that city signs, posters, banners, etc., can be regarded as the easiest and cost-effective way to deliver a message to the general public. When it comes to health-related issues, they are proved to bring improvements in health practices, to raise awareness and change behavior patterns (Gobind, 2014). As regards the language response to the threat specifically, in (Kotelnikova & Leontovich, 2020) crucial similarities and differences in Chinese and Russian urban media discourse are revealed.…”
Section: Linguistic Landscape and Pandemic Languagementioning
confidence: 99%