The Use of Importance-Performance Analysis as an Evaluative Technique in Adult Education

Abstract

Adult education is an area in which teaching evaluations are often required to assess instructional effectiveness. The purpose of this article is to present and illustrate a model for evaluation that will provide accurate information concerning the effectiveness of particular instructors and settings in adult education. Importance-Performance, the model used, identifies the relative importance of factors influencing student preferences (importance component) and also indicates the degree to which a particular educational setting possesses these factors (performance component).

The Use of Importance-Performance Analysis to Measure the Satisfaction of Travel Agency Franchisees

“…According to Ábalo et al (2006), another approach that has been followed in literature by some authors (Alberty & Mihalik, 1989;Guadagnolo, 1985;Hollenhorst, Olson, & Fortney, 1992;Martilla & James, 1977) However, even though this representation distributes the points between the four quadrants more or less equitably, it is considered to be a partially artificial representation of strengths and weaknesses (Ábalo et al, 2006). Likewise, according to differences between performances and importance, all of the averages are open to improvement.…”

Applying Importance-Performance Analysis to the Management of Health Care Services

“…Nevertheless, in order to solve the problem of representation and the limitations of the interpretation of the results, some authors suggested that the axes should be located in the middle of the scale, that is, 7.5 for both performance and importance (Hollenhorst, Olson, & Fortney, 1992;Havitz, Twynam, & Lorenzo, 1991;Richardson, 1987;Williams & Neal, 1993); Unfortunately, the problem frequently persists. Consequently, other authors suggested that the axes should be located in the mean of each dimension, that is, performance and importance (Alberty & Mihalik, 1989;Guadagnolo, 1985;Hollenhorst, Olson, & Fortney, 1992). Accordingly, the axes would be 6.67 for performance and 5.70 for importance.…”

Student Ratings of Teaching Effectiveness: An Importance - Performance Analysis (IPA)

“…IPA specifically has been used in a number of studies in relation to student evaluation of teaching effectiveness. Alberty and Mihalik (1989) used IPA as an evaluative technique for adult learners whilst Attarian (1996) employed IPA to evaluate teaching effectiveness in a university outdoor program. Other studies using IPA to evaluate teaching effectiveness were carried out by Yu and Ming (2012) and Siniscalchi, Beale, and Fortuna (2008).…”