“…This article presents a number of results about game-based learning in order to highlight more adequate and effective trends and practices. As this is a recently developed subject, there is still the possibility to expand already available knowledge through literature reviews (Hamari et al, OPEN ACCESS 2014;Martí-Parreño, Méndez-Ibáñez, & Alonso-Arroyo, 2016;Nah, Zeng, Telaprolu, Ayyappa, & Eschenbrenner, 2014;Surendeleg, Murwa, Yun, & Kim, 2014). The main goal of this article is to develop a conceptual research model of applying games to management education based on a systematic literature review that focuses on the most relevant literature regarding the application of gamification to educational contexts in order to grasp gamification's main themes and constructs.…”