2013
DOI: 10.1353/hpu.2013.0064
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The Use of Financial Incentives to Increase Fresh Fruit and Vegetable Purchases in Lower-Income Households: Results of a Pilot Study

Abstract: Identifying effective strategies to promote healthier eating in underserved populations is a public health priority. In this pilot study, we examined the use of financial incentives to increase fresh fruit and vegetable purchases in low-income households (N=29). Participants received pre-paid coupons to buy fresh produce at the study store during the intervention period. Purchases were compared among the three study phases (baseline, intervention, and follow-up). A financial incentive provided by study coupons… Show more

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Cited by 11 publications
(12 citation statements)
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“…In our study, no one FP component of TFVs appeared to have responded more strongly to the intervention in proportional terms. This contrasts with prior studies finding larger impacts of financial incentives for fruit than for vegetables (26,55), although those studies did not formally test for proportional differences.…”
Section: Tablecontrasting
confidence: 85%
“…In our study, no one FP component of TFVs appeared to have responded more strongly to the intervention in proportional terms. This contrasts with prior studies finding larger impacts of financial incentives for fruit than for vegetables (26,55), although those studies did not formally test for proportional differences.…”
Section: Tablecontrasting
confidence: 85%
“…The value of the discount for fruits and vegetables may have been an additional factor in shoppers’ decision about whether to purchase them. Randomized trials suggest that discounting fruits and vegetables works best when the discount is large (eg, 50%) (14,23,24,28), larger than the percentage savings we observed, especially for fruit.…”
Section: Discussioncontrasting
confidence: 60%
“…Purchase data were drawn from baseline data collected in 2 studies of financial incentives for the purchase of fruits and vegetables before any intervention took place: a pilot study conducted in April 2010 through August 2010 (study 1; n = 30) (14), and a full-scale study conducted in December 2010 through October 2011 (study 2; n = 58) (15). Six people who participated in both studies were counted only in study 2.…”
Section: Methodsmentioning
confidence: 99%
“…Nineteen studies examined the impact of supermarket fruit and vegetable subsidies, incentives, vouchers, or prescriptions targeted towards low-income households or individuals [ 47 , 49 , 50 , 51 , 52 , 53 , 54 , 55 , 56 , 57 , 58 , 59 , 60 , 61 , 62 , 63 , 64 , 65 , 66 ]. Results from randomized trials and natural experiments consistently demonstrate increases in household fruit and vegetable purchases or adult fruit and vegetable intake when incentives are targeted towards SNAP participants [ 50 , 51 , 52 , 53 , 54 , 55 , 56 , 57 , 58 ]; yet, few studies have been conducted with children [ 52 ]. Studies assessing substitution found little evidence that fruit and vegetable incentives changed unhealthful food intake or expenditures [ 51 , 52 , 53 , 59 ].…”
Section: Resultsmentioning
confidence: 99%