The Use of Facebook in the Slovenian Local Self-Government: Empirical Evidence

Abstract

The paper presents a contribution to the rapidly growing field of social networks usage in public administration organizations. Despite the increasing volume of research in this field, there is a lack of detailed empirical evidence. To address the issue, we aim here at comprehensive empirical analysis of the usage of Facebook as the most popular social networking site among Slovenian municipalities. The methodology of research is based on 21 indicators measuring usage, engagement, multichannel features, multi-media content, and the existence of a social networks usage strategy. The measurement has been performed in each of the 212 Slovenian municipalities. Their Facebook interaction has been observed in a period of six months, from November 2015 to May 2016. The analysis results reveal that only 36% of the Slovenian municipalities were present on Facebook in 2016, with almost a quarter having a zero interaction rate on their Facebook pages/profiles in the observed six-month period. In particular, one-way interaction was recorded on municipal Facebook pages, leaving considerable room for improvement as regards the usage of Facebook as a social network with the highest potential of reach and engagement in terms of number of its users. The results are useful for information and benchmarking purposes for Slovenian and foreign municipal managers.

E-administracja: Skuteczna, odpowiedzialna i otwarta administracja publiczna w Unii Europejskiej

“…portalu danych osobowych w zakresie numerów ksiąg wieczystych pozyskanych z ewidencji gruntów i budynków. Nałożył także na GGK administracyjną karę pieniężną w kwocie 100 000 złotych (a więc w wysokości maksymalnej kary, która może zostać orzeczona dla tego typu podmiotu) 32 .…”

“…a), pkt 2 DORA, art. 25,27,[28][29][30][31][32][33][34][35][36][37][38][39]. Wzmocniony nadzór ma polegać w tym przypadku na możliwości zobligowania przez nadzorców podmioty finansowe do zawieszenia czy wypowiadania rodzących różnego rodzaju ryzyka umów z dostawcami, np.…”

“…W kontekście definicji dokumentu elektronicznego w literaturze zwraca się uwagę na pominięcie podpisu "jako tradycyjnie istotnej cechy dokumentu", przyjmując tym samym rozumienie zbliżone do podejścia informatyków i urzędników-użytkowników Internetu, dla których dokumentem jest plik w formacie HTML i strona WWW 32 . Tak szerokie rozumienie dokumentu elektronicznego odpowiada jednak definicji zawartej we wspomnianych Wytycznych Rady Europy, a także we wspomnianych aktach prawa pochodnego UE (dyrektywa 2003/98 i 2019/24).…”

“…In Germany, until recently, some entities did not have to report data themselves to the national beneficial ownership register, if the required data was previously held in other national registers. 32 This led to a situation where much of the data in the national register was out of date as soon as it was entered. With the amendment of the German Act, an attempt was made to rectify this problem.…”

Controlled and Responsive Interactivity: What Politicians and Bureaucrats in Oslo Say About Their Social Media Use, and What This Might Mean for Democracy

“…A central aspect of the discussion is whether social media makes governments more responsive to citizens' needs and preferences, the notion that digital development promotes responsiveness being popular in the e-government literature (Lee & Kwak, 2012;Moon, 2002;Siau & Long, 2005). Empirical investigations have, however, found that governments and policy makers rarely use social media to increase public participation (Bellström et al, 2016;Jukic & Svete, 2018;Reddick et al, 2017), Koc-Michalska et al (2020, p. 1) saying that 'there is broad consensus that digital technologies have had minimal effects on the nature of political communication'. Studies of public administrations have also shown social media to be mostly used for self-promotion or to unilaterally provide news and official information, but not to engage the public in the workings of government.…”