The Use of Digital Storytelling as Entertainment Content on Social Media Twitter

Abstract

Storytelling is a technique that aims to provide information to the audience. Nowadays, storytelling is used in various media, including social media, called digital storytelling. Digital storytelling offers information through multiple types of content, such as entertainment content. Twitter is one of the social media which can be used as a source of information through short messages or is commonly called "tweets." A tweet can consist of images, videos, links, and texts. The use of tweets requires digital storytelling to be implemented via Twitter to create entertainment content. Threads are one of the most common ways of delivering information on Twitter. The limited number of characters in tweets on Twitter makes its users must be creative in stringing words to compose compelling storytelling. Digital storytelling can create a relationship between the writer and the reader. This study uses a qualitative descriptive research method with data collection techniques using literature studies. At the end of the research, it will be found that digital storytelling skills were one of the strategies for thread writers in creating entertainment content. This research offers novelty through writing digital storytelling on threads as entertainment content production on Twitter.