The use of digital content in increasing consumer awareness and interest towards electric bicycles
Meizi Fahrizal,
Januardi M Diah,
Dedi Herdiansyah
Abstract:In efforts to promote environmentally friendly products like electric bicycles, digital marketing strategies continue to evolve to meet the informational and persuasive needs of potential consumers. This study aims to investigate the impact of digital content usage on increasing consumer awareness and interest in electric bicycles. The research method employed is a literature review, searching for related literature. The findings indicate that creative, educational, and interactive visual content plays a signi… Show more
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