The use of conjoint analysis to assess the impact of the cross-cultural exchange between hosts and guests

Thyne, Maree; Lawson, Rob; Todd, Sarah

doi:10.1016/j.tourman.2004.09.003

Cited by 104 publications

(72 citation statements)

References 43 publications

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“…In adopting CF as a framework for analysis, we therefore include the voice of the service-providers. In this way, we extend the considerable body of research that has been garnered about the guest-host relationship in tourism (see, for example, Cohen, 1984;Smith, 1989;Thyne, Lawson, & Todd, 2006), but overcome a gap that has emerged as a result of the tendency to take on the guests' perspective and overlooking the service-providers' perspective (Chan, 2006;Sharma et al, 2009;Yeung & Leung, 2007). Thus, our study recognises the asymmetry in the social-economic conditions with the aim of obtaining a holistic understanding of cross-cultural service interactions in tourism.…”

Section: Controlmentioning

confidence: 63%

Explaining cross-cultural service interactions in tourism with Shenkar's cultural friction

Cheok

Hede

Aleti

2013

Current Issues in Tourism

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In this paper, we commence a new dialogue on cross-cultural research in tourism. Using Shenkar's (2001) metaphor of cultural friction as the analytical framework, we examine crosscultural service interactions between guests and service-providers in a luxury hotel. Cultural friction departs from, and extends, the notion of 'cultural distance', as it recognises asymmetry in social-economic conditions and considers the goals and the influence of control and power between the interacting parties. We use the Critical Incident Technique and Narrative Inquiry as the data collection technique and analytical approach respectively. The findings reveal that guests and service-providers use a number of strategies to exert power and gain control during their interactions, including subjective essentialism and stereotyping, to achieve their goals. The implications for tourism and hospitality management include providing cross-cultural sensitivity training to service-providers, ensuring a cultural-diverse employee composition, and to foster cross-cultural understanding amongst employees. We further suggest to develop strategies to facilitate effective cross-cultural service interactions based on evidence about cultural norms, expectations and behaviours from specific cultural groups. Further research is recommended to connect specific interactions between the interacting parties to examine whether the various strategies used leads to effective cross-cultural communication.

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Section: Controlmentioning

confidence: 63%

Explaining cross-cultural service interactions in tourism with Shenkar's cultural friction

Cheok

Hede

Aleti

2013

Current Issues in Tourism

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“…In rural tourism context, local communities play a vital role in tourism development as sometimes they are regarded as "service supplier' which can influence on the total number of tourist's arrival. Therefore, the hospitality of local communities towards tourists has been recognized as being crucial for a successful tourism destination and one of the important factors that will influence visitors to return to a destination or to recommend that destination to others (Lawson, Merrett & William 1996;Thyne, Lawson & Todd, 2006). Hospitality relates to the perceived friendliness of the community towards tourists whereby it consists of the warmth of reception by local residents; the willingness of residents to provide information to tourism; their attitudes towards tourists and the tourism industry (Dwyer & Kim, 2003).…”

Section: Local Communitiesmentioning

confidence: 99%

Rural Tourism Destination Competitiveness of Kubah National Park in Sarawak: Tourists’ Perspective

Law¹,

Lo²

2016

AAMJ

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“…In the tourism context, cross-cultural differences affect the perception of service quality (Espinoza, 1999), travel service (Crotts & Erdmann, 2000), information search (Gursoy & Chen, 2000;Ortega & Rodriguez, 2007) and holiday satisfaction (Master & Prideaux, 2000). Besides, cross-cultural differences also influence host and guest interactions (Reisinger & Turner, 1997;Reisinger & Turner, 1998;Thyne, Lawson & Todd, 2006), the perceived impact of political instability on tourism (Seddighi, Nuttall & Theocharous, 2001) and hostel customers (Yuksel, Kilinc & Yuksel, 2006). Hottola (2004) argued that the question of assimilation as a result of intercultural adaptation is rather irrelevant in the context of tourism and other short-term visits.…”

Section: Cross-cultural Differences and Assimilationsmentioning

confidence: 99%

A comparison between Asian and Australasia backpackers using cultural consensus analysis

Paris

Musa

Thirumoorthi

2014

Current Issues in Tourism

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Copyright and moral rights to this thesis/research project are retained by the author and/or other copyright owners. The work is supplied on the understanding that any use for commercial gain is strictly forbidden. A copy may be downloaded for personal, non-commercial, research or study without prior permission and without charge. Any use of the thesis/research project for private study or research must be properly acknowledged with reference to the work's full bibliographic details.This thesis/research project may not be reproduced in any format or medium, or extensive quotations taken from it, or its content changed in any way, without first obtaining permission in writing from the copyright holder(s).If you believe that any material held in the repository infringes copyright law, please contact the Repository Team at Middlesex University via the following email address:eprints@mdx.ac.ukThe item will be removed from the repository while any claim is being investigated.Authors' Pre-Print Draft of paper for personal use. A Comparison between Asian and Australasia Backpackers Using Cultural Consensus AnalysisCody AbstractThis study tests the differences in the shared understanding of the backpacker cultural domain between two groups: backpackers from Australasia and backpackers from Asian countries. A total of 256 backpackers responded to a questionnaire administered in Kuala Lumpur, Bangkok and Krabi Province (Thailand). Cultural consensus analysis (CCA) guided the data analysis, to identify the shared values and the differences in the backpacker culture of the two groups. The findings revealed that while the two groups share some of the backpacker cultural values, some other values are distinctively different from one another. The study provides the first empirical evidence of the differences in backpacking culture between the two groups using CCA. Based on the study findings, we propose some marketing and managerial implications.

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The use of conjoint analysis to assess the impact of the cross-cultural exchange between hosts and guests

Cited by 104 publications

References 43 publications

Explaining cross-cultural service interactions in tourism with Shenkar's cultural friction

Explaining cross-cultural service interactions in tourism with Shenkar's cultural friction

Rural Tourism Destination Competitiveness of Kubah National Park in Sarawak: Tourists’ Perspective

A comparison between Asian and Australasia backpackers using cultural consensus analysis

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