The use of competitive intelligence as a strategic tool for student recruitment in public universities
Chulumanco Mgweba,
Veena Parboo Rawjee,
Paulene Naidoo
Abstract:Competitive intelligence strategies are employed by higher education institutions to assist with student recruitment. These competitive intelligence (CI) strategies help maintain or increase market share in education. Utilising competitive intelligence is crucial for firms in competitive markets, assisting in strategic planning and execution. Higher education organisations can benefit from CI to make informed decisions and develop strategic goals. The competition between selected public universities that resid… Show more
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