Impression management, the process by which people control the impressions others form of them, plays an important role in interpersonal behavior. This article presents a 2-component model within which the literature regarding impression management is reviewed. This model conceptualizes impression management as being composed of 2 discrete processes. The 1st involves impression motivation-the degree to which people are motivated to control how others see them. Impression motivation is conceptualized as a function of 3 factors: the goal-relevance of the impressions one creates, the value of desired outcomes, and the discrepancy between current and desired images. The 2nd component involves impression construction. Five factors appear to determine the kinds of impressions people try to construct: the self-concept, desired and undesired identity images, role constraints, target's values, and current social image. The 2-component model provides coherence to the literature in the area, addresses controversial issues, and supplies a framework for future research regarding impression management.People have an ongoing interest in how others perceive and evaluate them. Each year, Americans spend billions of dollars on diets, cosmetics, and plastic surgery-all intended to make them more attractive to others. Political candidates are packaged for the public's consumption like automobiles or breakfast cereals. Parents stress to their children the importance of first impressions and, when trying to control public misbehaviors, may admonish them to consider "what the neighbors will think." Millions of people become paralyzed at the prospect of speaking or performing in public because they are worried about the audience's evaluation of them. Even in relatively mundane encounters at home, work, school, and elsewhere, people monitor others' reactions to them and often try to convey images of themselves that promote their attainment of desired goals.Impression management (also called self-presentation) refers to the process by which individuals attempt to control the impressions others form of them. Because the impressions people make on others have implications for how others perceive, evaluate, and treat them, as well as for their own views of themselves, people sometimes behave in ways that will create certain impressions in others' eyes.Although most writers have used the terms impression management and self-presentation interchangeably, some have distinguished between them. Schlenker (1980), for example, denned impression management as the "attempt to control images that are projected in real or imagined social interactions" and reserved the term self-presentation for instances in which the projected images are "self-relevant" (p. 6). Presumably, people may manage the impressions of entities other than themCorrespondence concerning this article should be addressed to Mark R. Leary, Department of Psychology, Wake Forest University, Post Office Box 7778, Reynolda Station, Winston-Salem, North Carolina 27109.selves, such as bus...