Abstract:This paper analyses the use of English in Spanish television commercials, since no scientifi c studies have been carried out so far in this fi eld. Although there are a few similar studies of print media, our review of the literature has shown some gaps in the research on Anglicisms used in advertising. English seems to be widely present in television commercials in Spain for different reasons. Marketing and cost-saving strategies of multinational companies together with the prestige of the English language an… Show more
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