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Lecture on the Notion of Value (1834) for the first time explicitly stated the principle of diminishing marginal utility … Lloyd tells us how rum, ink, bread, and gunpowder become ever more valuable to Robinson Crusoe as his stores dwindle (i.e., marginal utility increases when the quantity of goods decreases) … Of course, all authors who make use of Robinson Crusoe in one way or another assume the validity of the principle of diminishing marginal utility for their castaway, even if they do not explicitly state it.…”