The Usage of Twitter in Small Businesses for Countries with a Low Twitter User Base

Abstract

This research aims to find the differences in the use of Twitter between small and large businesses, and how small businesses (SMEs) can follow and learn from their larger counterparts or refuse to use this platform due to the small number of Twitter users in that country. Design/methodology/approach: The research will use data obtained through multiple interviews with businesses in Amman Jordan, and uses secondary data gathered through a questionnaire regarding the usage of Twitter in the day to day life, Jordan is used as an example of a country with a low Twitter base. Keywords: Social Media, Twitter, e-WOM, Online Marketing Strategy, SMEs’.