2007
DOI: 10.1061/ciegag.0000124
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The Underwater Way

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“…In 2007 Edelman was first to address the issue of the credibility and impact of social media and proposed a "Social Media Index" (Brain, 2007). Among the criteria used were blog rankings (Google rank, Alexa Internet ranking, inbound links, number of subscribers); multi format (analysis of the number of Facebook friends); mini updates (analysis of the number of Twitter, number of followers, frequency of updates); business cards (LinkedIn, number of contacts); visuals (Flickr, number of uploaded photos); and favourites (Digg, del.icio.us) (Bentwood, 2007). Although such criteria may be used effectively in measuring blog influence, there is a lack of models focused on measuring the impact of other types of social media.…”
Section: Literaturementioning
confidence: 99%
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“…In 2007 Edelman was first to address the issue of the credibility and impact of social media and proposed a "Social Media Index" (Brain, 2007). Among the criteria used were blog rankings (Google rank, Alexa Internet ranking, inbound links, number of subscribers); multi format (analysis of the number of Facebook friends); mini updates (analysis of the number of Twitter, number of followers, frequency of updates); business cards (LinkedIn, number of contacts); visuals (Flickr, number of uploaded photos); and favourites (Digg, del.icio.us) (Bentwood, 2007). Although such criteria may be used effectively in measuring blog influence, there is a lack of models focused on measuring the impact of other types of social media.…”
Section: Literaturementioning
confidence: 99%
“…where: lk = total number of likes sf = total number of subscribers/followers/friends/visitors il = total number of inlinks cr = total number of comments received pt = total number of posts/tweets sh = total number of shares/retweets ip = total number of information/presentation types fe = total number of factual errors hc = total number of hyperlink citations Variables in A and R were commonly used in other studies related to measuring blog influence (e.g., Bentwood, 2007). This showed that these variables had been tested and recognized as indicators for measuring the influence of social media, particularly with blogs.…”
Section: =[W 1 (Lk+sf+il)+ W 2 (Cr+pt+sh)]+ [W 3 (Ip-fe+hc)]mentioning
confidence: 99%