2018
DOI: 10.2105/ajph.2018.304516
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The Two Faces of Fear: A History of Hard-Hitting Public Health Campaigns Against Tobacco and AIDS

Abstract: Fear is now commonly used in public health campaigns, yet for years ethical and efficacy-centered concerns provided a challenge to using fear in such efforts. From the 1950s through the 1970s, the field of public health believed that using fear to influence individual behavior would virtually always backfire. Yet faced with the limited effectiveness of informational approaches to cessation, antitobacco campaigns featured fear in the 1960s. These provoked little protest outside the tobacco industry. At the outs… Show more

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Cited by 25 publications
(29 citation statements)
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“…Women of high socio-economic status (education and wealth) are also more likely to have knowledge of HIV. This finding is consistent with previous evidence from Burkina Faso and Cambodia that knowledge about HIV have greater implication on whether women will undergo the test or otherwise [ 23 , 39 , 40 ]. Such knowledge can be obtained from exposure to media, which can enhance HIV testing as indicated in previous studies [ 38 40 , 41 , 42 ].…”
Section: Discussionsupporting
confidence: 91%
“…Women of high socio-economic status (education and wealth) are also more likely to have knowledge of HIV. This finding is consistent with previous evidence from Burkina Faso and Cambodia that knowledge about HIV have greater implication on whether women will undergo the test or otherwise [ 23 , 39 , 40 ]. Such knowledge can be obtained from exposure to media, which can enhance HIV testing as indicated in previous studies [ 38 40 , 41 , 42 ].…”
Section: Discussionsupporting
confidence: 91%
“…Women of high socio-economic status (education and wealth) are also more likely to have knowledge of HIV. This nding is consistent with previous evidence from Burkina Faso and Cambodia that knowledge about HIV have greater implication on whether women will undergo the test or otherwise [23,39,40]. Such knowledge, can be obtained from exposure to media, which can enhance HIV testing as indicated in previous studies [38][39][40][41][42].…”
Section: Discussionsupporting
confidence: 91%
“…Despite evidence that fear inhibits learning (Perry, 2006), “fear appeal” is often used in public health interventions to reduce health risk behaviors (e.g., smoking; Fairchild et al, 2018). This type of approach is also used in sexual education curricula.…”
Section: Literature Reviewmentioning
confidence: 99%