“…Because creativity may vary across domains, a revised or a new conceptual model specifically pertaining to the field of "technology" is required for studying the technological creativity of R & D staff. Traditionally, creativity is defined from the perspective of one of the "4Ps," or, to be more precise, from the viewpoint of person (Feldhusen, 1995;Mellou, 1996;Oldham & Cummings, 1996), process (Koestler, 1969;Torrance, 1988), place/press (Amabile, 1988;Amabile, Conti, Lazenby, & Herron, 1996, Oldham & Cummings, 1996, and product (Amabile, 1996;Sternberg & Lubert, 1996). Recently, researchers have begun to interpret creativity from a more holistic, dynamic, and multidimensional perspective, with the result that many proposed theories and models now abound (Amabile, 1996;Csikszentmihalyi, 1990;Gruber & Davis, 1988;Lubart & Getz, 1997;Runco, 1996;Runco, Nemiro, & Walberg, 1998;Sternberg & Lubert, 1996).…”