The Twilight of Olympus

From the Mobile Screen to the Kitchen: Exploring Audience Behaviours Online and Best Practices for Creators for Food Content Videos

“…Before shooting the videos, creators should prepare cooking recipes and all the ingredients (Tomasso, 2019). It is better to show the ingredients on the table ahead of time and to take multiple shots before shooting the cooking process.…”

“…Creating a storyboard of the videos can also have a vision of what the creators want the compositions to look like and how they want things to turn out (Hellerman, 2020). To follow the storyboard, the shooting process should be chronological which makes the editing easier (Tomasso, 2019). During the shooting process, framing and lighting with food are essential.…”

“…If the environment has a natural lighting source, such as the light from a big window, then it is also a good lighting source for shooting food. An external monitor is a key object to help creators check the video framing and predict what appears in the frame (Tomasso, 2019).…”

“…The top-down angle is also one of the popular shooting angles for food and the camera is placed above the object and near the action. The last angle that he mentions is the handheld angle which is useful when showing the finished dishes in a close-up shot (Tomasso, 2019).…”

“…The understanding and knowledge of producing the best aesthetic cooking videos are applied to these creative outcomes. Tomasso (2019) suggests adding the natural lighting source to shoot the food when the shooting environment is dark. In the two long-form videos, I use the lighting from a big window, which brings a warm and natural light.…”