Abstract:Day after day, the Competition in the banking sector increases; the customer perspective became significant element in the banking sector. This shows how important it is to determine the point of view and perceptions of the beneficiaries of Islamic banks. The study aims to examine Turks and Syrian customers' preference and behaviors to find out the reasons affect their choosing between Islamic and conventional banks in Turkey. According to the findings; age, occupation, and monthly income influence both Turkis… Show more
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