The trinomial health, safety and happiness promote rural tourism.
Abstract:Background
Health and safety protocols have become a requirement to promote rural tourism (PRT). From this perspective, this paper empirically analyses how the health and safety dimensions influence the happiness of hotel managers and rural tourists in the post-Covid 19 era.
Methods
A theory-based structural equation model will be carried out of activation of norms, that measures variables: sanitary, socioeconomic and security. Precisely, we will measure how those three attributes affect the managers and gue… Show more
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