The transparency paradox: When transparency cues helps or backfires for brands?

Reck, Rafaela; Castagna, Ana Carina; Shuqair, Saleh; Pinto, Diego Costa

doi:10.1016/j.jclepro.2022.133381

Cited by 10 publications

(4 citation statements)

References 81 publications

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“…These issues should be examined to understand better CSR in modern companies and its in􀅫luence on brand management and customer involvement. Reck, Castagna, Shuqair, and Pinto (2022) say CSR makes customers like a 􀅫irm, improving brand image. This link is positive because socially responsible enterprises improve society and brand reputation.…”

Section: Literature Reviewmentioning

confidence: 99%

The effect of corporate social responsibility initiatives on brand perception and consumer behavior: A field survey

Hoong

2023

J. Admin. Bus. Stud.

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The intricate relationships between Corporate Social Responsibility (CSR) initiatives, brand perception, and consumer behavior have garnered signi􀅫icant attention in the contemporary business landscape. The primary aim of this study is to provide a nuanced understanding of how CSR initiatives in􀅫luence brand perception and consumer behavior. Speci􀅫ically, the research investigates the mediating role of trust and the moderating in􀅫luence of consumer consciousness, aiming to move beyond surface-level exploration and contribute to a more sophisticated understanding of the complexities inherent in these relationships. Employing a comprehensive empirical approach, this research analyzes data collected through questionnaires distributed in three rounds. The study incorporates 250 completed questionnaires, with 230 selected for further analysis. The data is subjected to statistical analysis using SPSS, allowing for a rigorous examination of the proposed relationships. The 􀅫indings of this study reveal intricate patterns in the relationships among CSR initiatives, trust, brand perception, and consumer behavior. The mediating role of trust and the moderating impact of consumer consciousness are illuminated, providing insights into the underlying psychological processes and contingencies that characterize these dynamics. This research contributes to the academic discourse by addressing research gaps and exploring the mediating and moderating factors in CSR dynamics. The signi􀅫icance lies in its potential to enhance theoretical frameworks, offer practical insights for businesses navigating CSR strategies, and contribute to the strategic integration of CSR in contemporary business practices. The study's originality lies in its systematic examination of trust mediation and consumer consciousness moderation, advancing the understanding of CSR's impact on brand perception and consumer behavior.

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Section: Literature Reviewmentioning

confidence: 99%

The effect of corporate social responsibility initiatives on brand perception and consumer behavior: A field survey

Hoong

2023

J. Admin. Bus. Stud.

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“…Hader et al, (2022) [48] have introduced a novel framework for traceability in the textile supply chain, leveraging blockchain technology. This framework aims to create an information platform that promotes transparency and facilitates information sharing among all members of the supply chain.…”

Section: Cluster 2 -Supply Chain Perspective In Transparencymentioning

confidence: 99%

“…With the help of blockchain technology, improved information transparency becomes possible, extending to sub-suppliers and customers. A series of experimental research has been conducted by Reck et al, (2022) [48] to investigate the influence of brand strength and information transparency on consumers' purchasing intentions for fashion products. The findings suggest that while the presence of transparency decreases consumers' perceptions of large brands, it enhances their responses to the corporate social responsibility (CSR) efforts of smaller brands.…”

Section: Cluster 4 -Information Transparencymentioning

confidence: 99%

Transparency in textile & apparel supply chains: a systematic review

Madumali,

Weerasinghe,

Thibbotuwawa

et al. 2023

J. S. Asian Logistics Transport

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Consumers and suppliers demand transparency in the textile and apparel industry due to increasing complexity, volatility, and competition in the global market. While research communities acknowledge the scarcity of publications in this domain, the number of related papers has surged by 122%. Nonetheless, existing reviews have primarily refrained from offering a comprehensive exploration of transparency within the broader context of textile and apparel supply chains. Consequently, a gap in systematic reviews focusing on transparency within this domain is evident. To fill this gap, our study aims to synthesise existing research on transparency in apparel and textile supply chains. To this end, we have structured our study into four research clusters derived from author-generated keywords in a carefully curated Scopus dataset. Furthermore, our study explores how transparency has evolved in textile and apparel supply chains, supported by these four clusters, which cover the following themes: 1) Sustainable approaches for transparency, 2) Supply chain perspective in transparency, 3) Implementing traceability for transparency and 4) Information transparency. Considering the insights gleaned from this comprehensive review, our study offers valuable insights and delineates potential directions for future research endeavours. These avenues for exploration can improve transparency in textile and apparel supply chains towards greater advancement and scholarly innovation.

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“…Symptoms (Dobos E., et al, 2023) Yes (Laudien S.M., et al, 2023) No (Velasco-Molpeceres A., et al, 2023) No Yes (Apaolaza V., et al, 2022) Yes (Brydges T., et al, 2022) Yes (Eppinger E., 2022) Yes (Liedong T.A., et al, 2022) No (Lu X., et al, 2022) Yes (Marrucci L., et al, 2022) No (Reck R., et al, 2022) Yes (Sailor A., et al, 2022) Yes (Wu W., et al, 2022) No (Munir S., et al, 2022) Yes (Bingaman J., et al, 2022) No (Gonçalves A., et al, 2021) No (Rausch T.M., et al, 2021) No (Ferrero-Ferrero I., et al, 2020 No (Gacek J., 2020) Yes (Kim Y., et al, 2020) Yes (Mohmed A., et al, 2020) Yes (Henninger C.E., et al, 2016) No (Hansen E.G., et al, 2011) No (Vial V., 2008) Yes…”

Section: Sourceunclassified

The Phenomenon of Greenwashing In The Fashion Industry: A Conceptual Framework

Liscio,

Alizadeh,

Sospiro

Global NEST International Conference on Environmental Science &Amp; Technology

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The fashion industry has one of the highest environmental, economic, and social impacts in the world. In recent times, awareness of sustainability issues has certainly increased, with companies making a real effort to reduce their impact. On the other hand, consumer awareness has also increased, with companies seeing sustainability as an element of competitive advantage. However, to achieve these advantages some companies taint themselves with the phenomenon of greenwashing, creating a disparity between the sustainability commitments actually made and those advertised. This paper aims to analyse the phenomenon of greenwashing in the fashion industry at a literature level with the objective of creating a conceptual framework to analyse and recognise elements of greenwashing in the companies studied.

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The transparency paradox: When transparency cues helps or backfires for brands?

Cited by 10 publications

References 81 publications

The effect of corporate social responsibility initiatives on brand perception and consumer behavior: A field survey

The effect of corporate social responsibility initiatives on brand perception and consumer behavior: A field survey

Transparency in textile & apparel supply chains: a systematic review

The Phenomenon of Greenwashing In The Fashion Industry: A Conceptual Framework

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The transparency paradox: When transparency cues helps or backfires for brands?

Cited by 10 publications

References 81 publications

The effect of corporate social responsibility initiatives on brand perception and consumer behavior: A field survey

The effect of corporate social responsibility initiatives on brand perception and consumer behavior: A field survey

Transparency in textile &amp; apparel supply chains: a systematic review

The Phenomenon of Greenwashing In The Fashion Industry: A Conceptual Framework

Contact Info

Product

Resources

About

Transparency in textile & apparel supply chains: a systematic review