The transformative power of yoga tourism.

Ponder, Lauren M.; Holladay, Patrick J.; Reisinger, Yvette

doi:10.1079/9781780642093.0098

Cited by 28 publications

(13 citation statements)

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“…Yoga tourism has become a significant topic of research and practice in tourism literature (Smith, ). Yoga is widely known to provide flexibility, build strength, improve breathing, and reduce stress (Cheer et al, ; Ponder & Holladay, ). It can be practised in different styles from Ashtanga (power) yoga to Vini (soft) yoga, offering health benefits beyond fitness.…”

Section: Theoretical Backgroundmentioning

confidence: 99%

“…Yoga is defined as “the union of body, mind and spirit” (Lehto, Brown, Chen, & Morrison, , p. 26). The practice of yoga as the central theme of the touristic expedition is termed as yoga tourism (Ponder & Holladay, ; Smith, ). Yoga tourists have a unique kind of experiences in wellness tourist destinations (Aggarwal, Guglani, & Goel, ).…”

Section: Introductionmentioning

confidence: 99%

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Understanding memorable tourism experiences as the determinants of tourists' behaviour

Sharma

Nayak

2019

Journal of Tourism Research

117

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This study empirically investigated a theoretical model predicting the direct and indirect effects of memorable tourism experiences (MTEs) on behavioural intentions via destination image and tourists' satisfaction in yoga tourism. This research was conducted using data collected from 502 tourists visiting Rishikesh in India. Using confirmatory factor analysis and SPSS macro (PROCESS), findings confirmed that MTEs influenced behavioural intentions both directly and indirectly via destination image and tourists' satisfaction. MTEs were found as the strongest influencer of behavioural intentions in yoga tourism. This study opposes those researchers and practitioners who argued tourists' satisfaction alone as the most significant influencer of destination performance.

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Section: Theoretical Backgroundmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Understanding memorable tourism experiences as the determinants of tourists' behaviour

Sharma

Nayak

2019

Journal of Tourism Research

117

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“…, 2018), spiritual tourism (Heintzman, 2013), the sharing economy (Guttentag, 2019), virtual reality experiences (Riva et al. , 2016), mystic tourism (Ponder and Holladay, 2013), wellness tourism (Chhabra, 2021), nature tourism (Wolf et al. , 2017) and in events and festivals (Neuhofer et al.…”

Section: Literature Reviewmentioning

confidence: 99%

“…However, defining transformational travels is not as easy as one could think at first glance. In truth, many travels can fall under the transformational tourism umbrella, such as, collaborative travel (Decrop et al, 2018), spiritual tourism (Heintzman, 2013), the sharing economy (Guttentag, 2019), virtual reality experiences (Riva et al, 2016), mystic tourism (Ponder and Holladay, 2013), wellness tourism (Chhabra, 2021), nature tourism (Wolf et al, 2017) and in events and festivals (Neuhofer et al, 2020).…”

Section: Transformational Travelmentioning

confidence: 99%

Transformational marketing and transformational travel

Martins¹,

Santos

2022

JTF

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PurposeThis research seeks to understand if transformational marketing can be used as a tool that helps destinations to create products that can be individually, or group tailored to result in an enjoyable way to gain self-awareness, spiritual experience and an expansion of consciousness.Design/methodology/approachThis article is exploratory and with it, one intended to raise questions and hypotheses aiming to broaden the discussion scope on transformational marketing as a tool to create products that can not only conquer transformational travelers, but that also helps creating the conditions to expand this niche.FindingsOne suggests that destinations' that adopt transformational marketing as a tool will gain not only an advantage over their competitors, but will also, create the conditions for a more sustainable and responsible tourism development. Therefore, destinations that implement transformational marketing-based strategies will see tourism become a catalyst for environmental, social, cultural and economic regeneration.Originality/valueThis paper contributes to research on transformational tourism and transformational marketing pointing out some possible paths to be explored. More broadly, this research provides some valuable insights into the future of tourism destinations' marketing and development dimensions.

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“…Tourism experiences have been described in four categories-feel, learn, do and be (Skynnis, 2003;in Ponder & Holladay, 2013, p.102). Tourism experiences may have transformative potential for those visiting destination (Cohen, 1979;In Ponder et al, 2013) by aff ecting the traveller in an unconscious way resulting in an accumulation of knowledge that creates new and expanded life experience (Gelter, 2006;in Ponder & Holladay, 2013).…”

Section: Visitor Experiencementioning

confidence: 99%

A Study of Dark (Disaster) Tourism in Reconstructed Barpak, Nepal

Kunwar

Karki²

2020

The Gaze: J Tourism & Hosp.

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Barpak is one of the largest and self-reliant villages of Nepal, situated at an altitude of 1900m of Gorkha district the village is popularly known for home-stay based tourism destination in the mountainous region of Nepal. At present, Barpak has been garnering attention as epicenter of Earthquake 2015. The earthquake transformed the former traditional homogeneous architectural attraction into seeming architectural repulsion. There is confusion among the locals about their identity that was predominantly related with their homogeneity. There is an upsurge of cognitive dissonance and locals see the present context as tourism impossibility and are quite hopeless about post-disaster tourism development. This article adapts synchronic approach to highlight the tourism dynamics of Barpak in the aftermath by contemplating on the fact that disaster-led repulsion could be turned into attraction via an alternative paradigm. Developing both dark and non-dark (leisure) attractions that includes sociology of death, beliefs of death and disaster, commoditization of death, mortality mediation, memorials on one side and the landscapes, place, identity, socio-cultural diversity, instant culture in the Aftermath, reconstruction narratives from the locals, on the other side, respectively. A leap from leisure tourism destination to niche tourism destination and continuation of both by complimenting each other. This unique mixture of dark and non-dark products at one place could be a prototype for post-disaster tourist destinations.

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The transformative power of yoga tourism.

Abstract: This chapter examines the transformative power of the practice of yoga and yoga tourism and their positive benefits for health and wellness. A conceptual model of the transformative power of yoga tourism is proposed.

Cited by 28 publications

References 0 publications

Understanding memorable tourism experiences as the determinants of tourists' behaviour

Understanding memorable tourism experiences as the determinants of tourists' behaviour

Transformational marketing and transformational travel

A Study of Dark (Disaster) Tourism in Reconstructed Barpak, Nepal

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